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Effective donation pages

Discover innovative techniques for creating effective donation pages that boost fundraising success. Learn from PETA and its international affiliates about the importance of pre-populating form content and optimizing page layout. Explore the differences between themed and general donation pages, and understand how pre-populated forms streamline the process for donors, increasing response rates. Discover how conditional content and profile targeting help ensure the right message reaches the right audience at the right time, maintaining branding consistency throughout the donor journey.

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Effective donation pages

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Presentation Transcript

  1. Effective donation pages Fundraising with Engaging Networks

  2. Donation pages • From PETA and its international affiliates • Pre populating form content • Page layout • Asking strings

  3. Pre-populating forms Extra steps in the donation process lowers response Links are unique to the recipient and information is pulled from Netdonor to populate the donation form Pre-populated forms remove the steps a donor needs to take to complete a transaction

  4. Vivisection emailing without pre-populated forms

  5. Vivisection emailing with pre-populated forms

  6. Themed vs general pages • Maintains branding consistency across all elements (email to donation page to thank you page to thank you email) • Can increase response rate as it allows you to use related images and text

  7. Fur emailing without general page vs themed page

  8. Conditional Content • Creating profiles to better target your populations • Sending the right message, to the right people at the right time

  9. Profiles

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