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SoloHealth Advertising Specifications & Targeting

SoloHealth Advertising Specifications & Targeting. February 6, 2012. Campaign Targeting. Ad Targets Impressions Imp. Distribution Specific Health Screening 800,000 40% Blood Pressure Demographic Targets 400,000 20% -M/F -65+ -18-24 -Caucasian

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SoloHealth Advertising Specifications & Targeting

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  1. SoloHealth Advertising Specifications & Targeting February 6, 2012

  2. Campaign Targeting Ad Targets Impressions Imp. Distribution Specific Health Screening 800,000 40% Blood Pressure Demographic Targets 400,000 20% -M/F -65+ -18-24 -Caucasian -25-34 -African American Option to choose gender, age segments, ethnicities to target impressions -35-54 -Hispanic -55-64 -Other Lifestyle/Family History Questions 200,000 10% Do you have a family history of heart problems? Choose 2 - 3 Lifestyle/Family History Questions Have you been told you have a heart problem? Do you have a blood relative who has diabetes? * Lifestyle questions found in appendix Health Screening Results 600,000 30% -Results Screen, Detailed Results, Emailed Results Blood Pressure Screening Video Sponsorship 100% SOV Monthly Newsletter Sponsorship 100% SOV

  3. SoloHealth Station Advertising Flowchart Touchable Banner Ads Brand Landing Page Coupons & Landing Page for Results email

  4. Creative Targeting Ability to target specific creative to build a meaningful dialogue with the user based on specific demographics & answers to lifestyle questions. Nature Made Target Adults 35+, Family History Heart Problems = Why is Fish Oil Good?

  5. Precision Targeting of Creative to Engage & Educate Consumers at Risk Bayer Afro American Male 35+, Family heart history = I was young and in shape and had a heart attack… Bayer Adults 55+, Told you have a heart problem = What can aspirin do for your heart?

  6. Diagnostic Path Banner Ads 468x60 & 120x600 Static Images (.jpg, .gif, .png) 468x60 & 120x600 Animated-GIF (12 Second Maximum Duration) “Road-Blocked” for 100% SOV of Screen Touch-Through to 800x600 Full-Page Expandable Banner Specifications: Position on Screen Ad Dimensions Supported Media Leaderboard 468 x 60, left justified .jpg, .gif, .png Skyscraper 120 x 600 .jpg, .gif, .png

  7. Full-Page Expandable Ad Microsite / Full –Page Expandable Ad Specification Ad Dimensions Supported Media 468 x 60, left justified .jpg, .gif, .png *Auto responder button area should be clear of important information

  8. Auto Responder Buttons- clear of important information Allow 425 px width Allow 70 px height Allow 55 px from bottom of ad frame

  9. Full Page Expandable with Video Ad Full-Page Expandable Ad Video Specifications Ad Dimensions Aspect Ratio Supported Media 360 x 202 16.9 MP4

  10. Interstitial for Blood Pressure Screening Interstitial Video Specifications TBD by Eric

  11. Emailed Results Position on Screen Ad Dimensions Supported Media Leaderboard 468x60, left justifies .jpg , .gif, .png Position on Screen Ad Dimensions Supported Media Skyscraper 120x600 .jpg, .gif, .png Position on Screen Ad Dimensions Supported Media Coupon 400 x 140 .jpg , .gif, .png

  12. Campaign Launch / Deliverables Timeline

  13. Appendix

  14. Family History & Lifestyle Targeting Questions Do you wear glasses, contact lenses or both? Would you like to try contact lenses Do you have a blood relative who was told they have diabetes? Do you have a blood relative who was told they have high blood pressure? Have you been told you have a heart problem? How healthy is your overall diet? How many servings of fruits & vegetables do you eat per day? Do you eat packaged food on a regular basis? Do you eat breakfast in the morning? In the past month, how many days did you use tobacco products? In the past 7 days, how many days were you physically active for at least 30 minutes? Have you had a prostate exam within the past year? Have you had a pap test within the past year? Have you had a breast cancer exam from a health professional in the past year? During the past 30 days, for about how many days have you felt sad or depressed? Have you experienced blurred vision? Are infections (bladder, kidney, skin, etc.) more frequent? Do you experience pain or numbness in your feet and / or hands? Are you experiencing increased fatigue? Are you experiencing increased urination? P2 P3

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