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Creative Ad Layouts for Baby Boomers Campaign

Explore layout roughs for ad/design projects, including ads for Baby Boomers, tear sheets from recent weeks, and campaign concepts for Tiffany Fragrances and Sparklers. Study Chapters 5 & relevant advertising topics for a VC4220 project.

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Creative Ad Layouts for Baby Boomers Campaign

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  1. Week #5 Assignments • Layout roughs (8.5 x 11”) of your ad/design projects (Total 3-4 different layouts based on selected campaign concept) • Bring in two ads directed to Baby Boomers • Bring in the ad tearsheets from the last two weeks • Three campaign concepts (using the Idea Template) for Tiffany Fragrances Three campaign concepts (using the Idea Template) for Tiffany Sparklers • Chapter 5 “Advertising and IBP” • Chapter 5: “The Culture Code” Advertising 2 / vc4220 / Spring 2012

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