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Share a Coke Campaign: Igniting Conversations Online and Offline

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Presentation Transcript

  1. Background Mission: Create a campaign that will get people to notice Coke both online and offline.

  2. Objectives Increase consumption over summer Get people talking about Coke again consume the product, not just love the brand

  3. Strategy

  4. Execution

  5. Execution

  6. Execution

  7. Results Facebook page grew 39% Young adult consumption up by 7% 18,300,000+ media impressions Traffic on the Coke Facebook site up by 870% 76,000 virtual Coke cans were shared online 378,000 custom Coke cans were printed at local Westfield malls across the country

  8. REFERENCE: http://www.marketingmag.com.au/case-studies/share-a-coke-campaign-post-analysis-15944/#.VGRoU8nFmTM

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