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Methodologies – part 3

This comprehensive guide explores three vital qualitative research methodologies: Focus Groups, Nominal Group Technique (NGT), and the Delphi Technique. It breaks down the process of organizing effective focus groups, from defining purposes and participant selection to question development and conducting sessions. Additionally, it discusses the structured approach of NGT for generating diverse ideas and reaching consensus. Lastly, the Delphi Technique is highlighted for its iterative process of gathering expert opinions over multiple rounds. These strategies enable researchers to capture valuable insights on various topics.

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Methodologies – part 3

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  1. Focus groups, nominal group process, Delphi technique Methodologies – part 3

  2. To Do • Review second year survey • Focus group • Nominal group technique • Delphi study

  3. Focus Group • Form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging

  4. Focus Group • 1. Define the purpose • 2. Identify the participants • 3. Develop the questions • 3-5 questions • Start easy & get more difficult

  5. Focus Group • 4. Identify a facilitator • Deal tactfully with outspoken participants • Conflicts of interest • Able to draw out quiet participants • Probe for full answers

  6. Focus Group • 5. Develop a script • Welcome group, purpose, process, introductions • Ask the questions • Wrap up, thank participants, give avenue for further input • 6. Select a location • 7. Conduct the focus group…

  7. Focus Group • Room set up • U shaped or everyone at 1 table • Flip chart, markers, tape • Name tags • Refreshments • Clock/watch • Recorder • Set the tone • Fun, open dialog, confidentiality

  8. Conduct a focus group Student attendance at ISU football games

  9. NomINAL group process/ tECHNIQUE

  10. NGT • Design to give everyone a voice • Formulates discussion • Increases group productivity • Uncovers divergent viewpoints

  11. NGT – How to • 1. State the question • 2. Silently write down answers for 5 minutes

  12. NGT – How to • 3. Round Robin…flip chart • 1 person at a time, 1 idea at a time • Number items as you go • Pass when list is complete, re-enter later • No evaluation of ideas • Encourage them to keep recording answers (hitchhiking)

  13. NGT – How to • 4. Establish priorities • Ratings • Points • Stickers • Anonymous ballot • Index cards • 1 item on each of 5 cards, rank order

  14. Delphi study

  15. Delphi Technique • Consensus building • Panel of experts • Consists of 3-4 rounds…

  16. Delphi Technique • Round 1 • Open ended question

  17. Delphi Technique • Round 2 • Review items generated in round 1 • Rate or rank order them

  18. Delphi Technique • Round 3 • Review items & statistical summary • Discuss disagreement

  19. Delphi Technique • Round 4

  20. Questions? Next week – copy of IRB

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