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Digital Marketing of DICS Institute of Rohini

Learn the art of driving online growth with our Digital Marketing Course. Master SEO, social media marketing, content creation, Google Ads, email marketing, and more. Gain hands-on experience and insights from industry experts to build effective campaigns, drive traffic, and boost conversions. Perfect for professionals, entrepreneurs, or beginners looking to excel in the ever-evolving digital landscape

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Digital Marketing of DICS Institute of Rohini

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Presentation Transcript

  1. Welcome to Digital Marketing

  2. What is Digital Marketing? Digital marketing refers to the use of digital channels, technologies, and strategies to promote products, services, or brands to potential customers. Unlike traditional marketing, which relies on offline methods such as print ads, billboards, and television commercials, digital marketing focuses on leveraging online platforms and tools to connect with a targeted audience.

  3. What is SEO? SEO, or Search Engine Optimization, is the process of optimizing a website or online content to improve its visibility on search engine results pages (SERPs).

  4. Types of SEO? Three Types OF SEO 1. White Hat SEO 2. Black Hat SEO 3. Grey Hat SEO

  5. What is Black Hat SEO? Black Hat SEO refers to unethical and manipulative practices used to improve a website's search engine rankings. These techniques violate search engine guidelines (like those set by Google) and prioritize short- term gains over long-term sustainability.

  6. What is White Hat SEO? White Hat SEO refers to ethical, legitimate, and search engine-approved practices aimed at improving a website’s visibility on search engine results pages (SERPs).

  7. What is Gray Hat SEO? Grey Hat SEO refers to search engine optimization practices that fall in the grey area between ethical White Hat SEO and unethical Black Hat SEO. These techniques are not explicitly forbidden by search engines like Google but can be questionable and risky if misused.

  8. What is On page SEO? On-Page SEO refers to the practice of optimizing individual web pages to improve their visibility and rank higher in search engine results pages (SERPs). It involves enhancing the content, HTML source code, and user experience to ensure that the webpage meets both search engine and user expectations.

  9. What is Off page SEO? Off-Page SEO refers to all the activities you do outside of your website to improve its search engine rankings. It focuses on building your site’s authority, credibility, and trustworthiness through external factors like backlinks, social media mentions, and brand mentions.

  10. What is Web Traffic? Web traffic refers to the total number of users or visitors who access a website during a given time. It represents the flow of data between the internet and your website and is an essential indicator of the site’s performance, popularity, and user engagement.

  11. Types of Web Trafffic 1. Organic web Traffic 2. Inorganic web Traffic 3. Direct web Traffic 4. Social web Traffic 5. Referred web Traffic

  12. What is Backlink? A backlink (also known as an inbound link or incoming link) is a hyperlink that links from one website to a page on another website. These are important for SEO (Search Engine Optimization).

  13. What is SEM? SEM (Search Engine Marketing) is a digital marketing strategy used to promote websites by increasing their visibility in search engine results pages (SERPs). SEM involves the use of paid advertising (paid search) alongside SEO (Search Engine Optimization) to ensure higher search rankings, better visibility, and more traffic to a website.

  14. What is SMO? SMO (Social Media Optimization) is a strategy used to increase the visibility of a website or brand on social media platforms. It involves optimizing social media profiles, posts, and content to enhance engagement, build a larger following, and encourage social sharing.

  15. What is SMM? SMM (Social Media Marketing) is a form of digital marketing that uses social media platforms to promote and advertise products, services, or brands. The goal of SMM is to connect with a target audience, build brand awareness, increase website traffic, generate leads, and drive sales through strategic posts, paid ads, and engagement tactics on social media networks.

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