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AllStar Brand Pharmaceuticals

AllStar Brand Pharmaceuticals. Carissa Fafalios Michael Naioti Scott Pinchak Chris Walsh. Mission Statement .

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AllStar Brand Pharmaceuticals

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  1. AllStar Brand Pharmaceuticals Carissa Fafalios Michael Naioti Scott Pinchak Chris Walsh

  2. Mission Statement AllStar Brand Pharmaceuticals is a dedicated manufacturer providing the highest quality products and services to our customers, business partners, investors, and employees at a reasonable price. Our research and scientific superiority will help to identify the crucial needs of our valued customers, as we apply our resources and technology to satisfy those needs.

  3. Marketing Objectives

  4. Strengthened Brand Perception Branding for the Consumers Single Symptom Relief Products Synonomous with Quality and Relief Balanced Tradeoff Curve Pricing Decisions Comparative Symptom Relief Future Pricing Suggestions Marketing Objectives

  5. Even Distribution of Funds through Promotional Channels and Sales Force Marketing Activities

  6. Actively Manage Advertising Budget Marketing Activities

  7. Marketing Activities Annual Analysis of Distribution Channels • Determining Growth Percentage • Effectiveness of Sales Force • Market Share Growth Product Selection • Larger Market Share • New Markets • Continued growth

  8. AllRound Description: 4 Hr. Multi Liquid Target Market: Aimed Towards Families in Need of Quick and Effective Relief from Cold Symptoms

  9. AllRound SWOT Analysis • Strength – Largest Company Share • Weakness – Percieved Lack of Growth • Opportunity – Product Expansion • Threat – Strong Competition (Besthelp, Dryup, Extra)

  10. AllRound + Description: 4 Hr. Cough Liquid Target Market: Primarily Focused on Cough Relief for Families

  11. AllRound + SWOT Analysis • Strength – Attacks a niche market • Weakness – Contains Alcohol • Opportunity – Technological Advancements • Threat – FDA Regulations

  12. AllRight Description: 4Hr Allergy Capsule Target Market: Designed for People, Young and Old, that Suffer from Allergies

  13. AllRight SWOT Analysis • Strength – Highest customer satisfaction rate • Weakness – Lack of budget allocation • Opportunity – Ability to expand in the weak market for allergy relief • Threat – Temperature Changes

  14. Lessons Learned • Being conservative not always better; take risks • Allocate resources wisely within first few years • Do not discontinue signature product • Use marketing resources wisely

  15. Questions/Comments? Thank You

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