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e-Stewards Marketing Webinar October 22, 2010

e-Stewards Marketing Webinar October 22, 2010. Follow-up on All e-Stewards Face-2-Face Meeting New Orleans, LA Sept 28, 2010. e-Waste Trends Your Sales People Must Know. OEMs and Local Governments’ Acceptance of e-Stewards EPA Acceptance of e-Stewards

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e-Stewards Marketing Webinar October 22, 2010

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  1. e-Stewards Marketing WebinarOctober 22, 2010 Follow-up on All e-Stewards Face-2-Face Meeting New Orleans, LA Sept 28, 2010

  2. e-Waste Trends Your Sales People Must Know • OEMs and Local Governments’ Acceptance of e-Stewards • EPA Acceptance of e-Stewards • Governments around the world enforcing e-Stewards compliant export bans

  3. OEMs and Local Governments’ Acceptance of e-Stewards • Sony: Have now confirmed that they support both e-Stewards and R2 Certifications. But have signed the ETBC/BAN Manufacturer’s Commitment which is only consistent with the e-Stewards Standard. • Dell: Supports National Legislation, has agreed no export of non-functional hazardous e-waste which is consistent only with the e-Stewards Standard. • HP: Has agreed no export of non-functional hazardous e-waste. Consistent only with the e-Stewards Standard

  4. OEMs and Local Government’s Acceptance of e-Stewards Samsung: First OEM to become an e-Stewards Enterprise – always making best efforts to use e-Stewards Recyclers LG: Have a policy no export to developing countries, no prison labor and no use of landfills for hazardous e-waste. This is fully consistent with e-Stewards and not R2 Asus: Uses only an e-Stewards Vendor for all of its take-back programs Apple: Threw its support behind the national export legislation that is only consistent with e-Stewards

  5. OEMs and Local Government’s Acceptance of e-Stewards MRM (includes Panasonic, Sharp, Toshiba, Mitzubishi, Vizio) has the following policy: “Vendors must demonstrate compliance with R2 Standards PLUS no use of prison labor or export of electronic waste to non-OECD countries….If a vendor has a Certification from another organization that has established standards that meet the MRM requirements, such as the Certification from the E-Stewards TM program, MRM will accept that Certification.”

  6. OEMs and Local Government’s Acceptance of e-Stewards Local Governments Getting on-Board Santa Clara County (Silicon Valley): All of the e-waste generated by County government (a $4 billion organization with 15,000 employees) and collected by the County from its 1.8 million residents is recycled by e-Stewards pledged/certified recyclers. Seattle, San Jose and many more to come!

  7. EPA Acceptance of e-Stewards • Agreed to Support Both R2 and e-Stewards: “There are existing recycling certification programs, such as R2 and eStewards that EPA believes advance environmentally safe practices and includes standards for use in third party certification of such efforts.” • Agreed to Link to e-Stewards Website • Would like to work with us on a “Get Certified” campaign.

  8. R2 is a Subset of e-Stewards • e-Stewards is R2 + no export to developing countries / International Export rules • e-Stewards is R2 + no prison labor • e-Stewards is R2 + no landfilling of toxics • e-Stewards is R2 + more prudent / targetted occupational health criteria • e-Stewards is R2 + support of more than 70 environmental organizations

  9. e-Stewards Marketing • It’s all about BRAND recognition: The e-Stewards brand drives business to YOU • Make SURE people can find you • Embrace social media and the web • Take advantage of the Enterprise program • USE the brand: Home page/all over your website/marketing materials/facility/business cards/company vehicles • Use “e-Stewards electronics recycler/recycling” for all on-line activity (not just ‘e-Stewards’) • Fly the flag!

  10. e-Stewards.org website#1 Tool for promoting your business

  11. Only YOU can ensure that customers can find you • Review your Google site ‘bubbles’ and make sure the pop-up information is correct • Review the information on the comprehensive listing to ensure that is correct • Coming soon – ‘Store locator/event finder’ for easier finding…

  12. Store Locator/Event Finder • Concept: To create a zip code search function so people can quickly find e-Stewards facilities, collection events and/or public drop off hours • e-Stewards will have pass-coded access to the database to enter their own facility and event information and update as required • Other suggestions?

  13. BRAND Your Collection Events • Give your client the e-Stewards logo for use on all promotional materials and strongly encourage use • Use the e-Stewards logo on all of your own promo materials • Offer the organizer the opportunity to become an e-Stewards Enterprise and gain even more publicity • Hang an e-Stewards banner at the event along with your company banner • Hand out e-Stewards buttons, stickers, etc.

  14. Conferences • BAN attends conferences on behalf of e-Stewards • Next week: NERC • Next month: Gartner ITAM conference • ~1000 ITAManagers attend from largest global enterprises • BAN ‘attending’ via significant donations from Redemtech & Cascade who are hosting a keynote luncheon panel on e-Stewards • We need YOU too! • This week: IAITAM e-Stewards recyclers attending/speaking & exhibiting but where are WE? • Brochures, signage, other can be provided by BAN

  15. Why Social Media? • Draw thousands of ‘fans’, ‘friends’ and users and instantly communicate on a topic important to YOU • CREATE the news rather than waiting to ‘make’ the news • Maximizing the mentions of “e-Stewards electronics recycling” on line increases chances for e-Stewards to result in general searches for “electronics recycling” • The public can reach us easier and faster in a casual way; direct interaction with the community • Update people quickly about your events and e-recycling related topics baselaction network

  16. What’s New? Starting Stats… • Facebook Page “e-Stewards Electronics Recycling”- Current “fans”: 52 • Twitter - Current “followers”: 38 • LinkedIn group • Public group members: 108 • e-Stewards Recyclers Only Group: 56 POTENTIAL! • ERI – 31,900 Facebook fans • 1-800-RECYCLING – 56,300 Facebook fans • NRDC – 139,000 fans • Greenpeace – 619,000 fans • McDonalds – 3,062,600 • Barack Obama – 13,732,100 fans …we have some WORK to do! baselaction network

  17. UsingFacebook FB Personal Profile FB Fan Page Usually for a company/organization Public – anyone can “like” the page May have multiple admins Administrate under one or more personal profiles (but the public does not know which profile(s) the page is associated with) • Personal account • Private – you have to approve someone to be your “friend” • Associate with one person • Necessary for opening a “Page”

  18. Like vs. Add to my page’s favorite “Like” the page as a fan and the page will appear in your profile (you will see updates on your wall) Put our page to your page’s favorite (will show up on your page) Suggest to personal friends on your profile (your friends will get a “page suggestion” notification

  19. Send an update through page • Go to edit your page (upper left on your page) • On the right-hand side bar, click on “Send an Update” under “Promote your page”. • Send a mass message/update to tell your fans about e-Stewards electronics recycling!

  20. Send an update through page This is how the update will appear on someone’s profile when they become a fan

  21. Update the “status” of your page • Here is an example updating interesting news on your page: • You can choose to share a “status”, “question”, “photo”, “link”, or “video”- here we have chosen a “link: • Copy and paste the link; a description and a picture (if there is one in the post you are sharing) will automatically show up • Your fans will see this update on their “newsfeed”/”wall” (the home page when they login to Facebook) – see next slide

  22. Update the “status” of your page • Sample post for you page’s status: “Want to learn more about responsible e-recycling? Follow e-Stewards Electronics Recycling’s page.”

  23. Working with Twitter • Sign up for an account (does not have to be a personal one, you may open an account with the name of your organization)

  24. Using Twitter Start following e-Stewards

  25. Using Twitter Search for any topic or search for a person/ an organization Start “Tweeting” here

  26. Working with Twitter (“#” hash-tag) • Use hash tag “#” to get specific results of related topics, i.e.: #ewaste, #estewards • Remember not to use the dash mark “-” when you use hash tag; Twitter does not recognize that

  27. Working with Twitter (“@” tag) • Use “@” to tag/reply us when mentioning something related to e-Stewards (that will link to our Twitter page) • - Again, please remember NOT to add “-”

  28. Communicating on LinkedIn • Go to LinkedIn.com and create a profile • Click the down arrow by the search box and select Groups • Type in e-Stewards • See e-Stewards Recyclers group and Current e-Stewards Organizations Only subgroup • Send ‘Request to Join • Approval will follow shortly thereafter

  29. UsingLinkedIn Startadiscussionhere Engageinother’sdiscussionbyclicking“Like”or“Comment”

  30. Helping BAN and you… • Rapid audience growth via. SEO and social media for companies dedicated to good causes • Delivers top-ranked websites, facebook pages, and YouTube channels • 415-323-0822 info@goodmedia.com

  31. Providing sustainable recycling solutions 7/24/365 days per year • Zip Code based Recycling Center locator for US locations • Free Listing for Recycling Centers • 1-800-RECYCLING Toll Free Number – Spanish & English • Recycling News, State Regulations, & Environmental Glossary • Mobile App for iPhone & Android • 1000’s of Users per day • 57,309 Facebook Fans • 37,569 Twitter Followers

  32. 1-800-RECYCLING

  33. How to sign up:

  34. Earth911 • 5.1 million visitors annually • Electronics were the #1 most searched products in 2009 • www.earth911.com • 42 facility locations must participate in listing to meet minimum • $~150/site for listing w/e-Stewards designation • BAN pays set up fees/must administrate

  35. Sample

  36. e-Stewards Enterprise Program • The Enterprise program drives businesses to YOUR door • Current Enterprises baselaction network

  37. Mike Enberg – Working for YOU • menberg@ban.org • 425-830-1142 • Connect him with clients and prospects to help secure and win customers • Use the following 2 slides to promote the program to your clients:

  38. What e-Stewards Enterprises are saying… “The e-Stewards Enterprise program makes regulating vendor behavior easier to do, puts a process behind certification and auditing, and applies checks and balances to making sure our recyclers and collectors are acting responsibly. We want our member companies, customers, suppliers, and industry colleagues to take notice in how IDEA conducts itself. “ Debra Eggeman, Executive Director Independent Distributors of Electronics Association (IDEA) baselaction network

  39. What Enterprises are saying… “Being an e-Stewards Enterprise is important to us since it provides 100% assurance that our e-waste is being handled in a responsible manner and ensures disposal of obsolete equipment is not impacting the environment.” Brad Mirenfeld, Business Director Environmental Sustainability Office Capital One baselaction network

  40. e-Stewards Enterprise Program • Growth plan • Promote through current Enterprises • Affiliate companies • Industry sustainability organizations • Vendors • Employees • Enroll new Enterprises, including major companies, cities and regions – We need YOU! • Work with partner NGOs to engage new audiences and promote the brand • Expand the program to Europe and Asia baselaction network

  41. Press Partnership • ENGAGE BAN in your press events • Attendance at key events • Quotes • BAN press release assistance policy • Customizable certification press release template in e-Stewards Toolbox –www.e-Stewards.org/marketing-toolbox. Password: basel • BAN will provide or approve any quotes attributed to BAN personnel • BAN will do an internal press release for select ‘landmark’ certification announcements baselaction network

  42. E-Stewards Training Opportunities Libby Chaplin

  43. Training Programs • e-Stewards Auditor Certification Training • e-Stewards Internal Auditor Training • e-Stewards Management System Implementation Training • e-Stewards webinar • On-site standard or tailored training • Linked with gap & opportunity assessment

  44. e-Stewards Internal Auditor Training • Curriculum • Why e-waste is a problematic waste stream • Principles of the Basel Convention • Evolution of e-Stewards program • Characteristics of the e-waste industry • Structure and scope of the standard and its interaction with ISO 14001 • Practicalities of auditing to the e-Stewards Standard • How to conduct an internal audit that will enhance an organization’s e-Stewards program • How to use the audit process to prepare for certification. • Target audience • e-Stewards internal auditors • e-Stewards Enterprise 2nd Party auditors • Companies wishing to train their auditors to assure the conformity of their suppliers to e-Stewards requirements. • Schedule • November 8, 9, & 10, 2010 • May 17, 18, & 19th, 2011

  45. e-Stewards Management System Implementation Training • Covers • Why e-waste stewardship is an important risk reduction strategy • Structure and scope of the standard and its interaction with ISO 14001 • Practicalities of implementing the e-Stewards Standard • Designing a e-Stewards Management System that adds business value and demonstrates corporate responsibility to your customers • The key milestones involved in establishing your system and achieving certification • Target Audience • e-Stewards and those wishing to know how to design and implement a successful e-Stewards management system • Schedule • February, TBA, 2011 • April 18, 19, 20th , 2011 • June 6, 7, & 8th, 2011

  46. e-Stewards Webinar

  47. Additional information • Free certification webinar registration • www.saiglobal.com/training

  48. New Marketing Toolboxwww.e-Stewards.org/marketing-toolbox (password:basel) • Updated FAQs – Use them for sales training • MRM slide w/link (next slide) • Social media tutorials • LinkedIN • FaceBook • Twitter • New articles • What else?

  49. SALES TOOLElectronic Manufacturers Recycling Management Company (MRM)Sharp, Toshiba, Panasonic + 30 client OEMsFull version MRM Recycling Vendor Requirements

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