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The Impact of Marketing Research on Exchanges in the Digital Age

This assignment explores the crucial role of marketing research in facilitating exchanges between businesses and consumers. It delves into how marketing research informs strategies that create effective marketing campaigns, ensuring that the needs of consumers are met. Furthermore, it examines the evolving relationship between marketing research and the broader marketing concept, as well as the transformative effects of the internet on marketing research methodologies. By analyzing these elements, we can understand how marketing research enhances exchange processes and adapts to technological advancements.

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The Impact of Marketing Research on Exchanges in the Digital Age

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  1. Week 2 Assignment 1 As a group choose one of the following three questions to answer. Take five minutes to answer the question giving as much detail as possible. • The role of marketing is to create exchanges. What role might marketing research play in facilitating the exchange process? • Explain the relationship between marketing research and the marketing concept. • How is the internet changing the field of marketing research? Class Two Assignments

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