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Mcdonaldization Explained

Mcdonaldization Explained. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES:. EFFICIENCY DO IT QUICKLY Reduces human interaction between customer & company UNIFORMITY/predictability LEAVE NOTHING TO CHANCE CALCULABILITY DO IT ACCORDING TO PLAN CONTROL THROUGH AUTOMATION

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Mcdonaldization Explained

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  1. Mcdonaldization Explained

  2. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: • EFFICIENCY • DO IT QUICKLY • Reduces human interaction between customer & company • UNIFORMITY/predictability • LEAVE NOTHING TO CHANCE • CALCULABILITY • DO IT ACCORDING TO PLAN • CONTROL THROUGH AUTOMATION • HUMANS ARE MOST UNRELIABLE FACTOR • McDonaldization Video

  3. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: • EFFICIENCY • Optimum method to complete a task • Getting cheapest unit price • Best cost for least effort • Everything is done quickly • Customer does the work Examples: • Salad bars: You rent a plate & do all the work yourself. Very efficient for the restaurant • ATMs: You enter withdrawal or deposit info to a computer. Reduces human interaction • McDonaldization Video

  4. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: • CALCULABILITY • DO IT ACCORDING TO PLAN • Emphasized quantity over quality (bigger is better) • Everything must be able to be measured • E.g. time, # of units, portion sizes • How much are you getting vs. how much are you paying? • Companies want you to realize how much you’re getting, not how good the items are • McDonaldization Video

  5. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: • UNIFORMITY/predictability • LEAVE NOTHING TO CHANCE • The same experience at ALL locations • E.g. same tasting food • Gives consumers a sense of safety • Builds brand loyalty • Makes work routine & mind-numbing • McDonaldization Video

  6. MUCH OF SOCIETY IS STARTING TO RESEMBLE THESE BASIC PRINCIPLES: • CONTROL THROUGH AUTOMATION • HUMANS ARE MOST UNRELIABLE FACTOR • Reduce human interaction = increased human control by company • Humans easier to replace • Machines don’t get sick, get married, get into car accidents, etc., which pull away from time on the job • Reduces thinking • McDonaldization Video

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