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Megan McElheran Danny Saxe

Megan McElheran Danny Saxe. What is Groupon?. A website the features an unbeatable deal on the best stuff to do, see, eat, and buy in your city, with deals you wouldn’t find anywhere else They promise businesses a minimum number of customers There is a new deal each day.

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Megan McElheran Danny Saxe

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  1. Megan McElheran Danny Saxe

  2. What is Groupon? • A website the features an unbeatable deal on the best stuff to do, see, eat, and buy in your city, with deals you wouldn’t find anywhere else • They promise businesses a minimum number of customers • There is a new deal each day

  3. “Groupon’s Controversial TV Commercials” • Groupon was making light of the plight of the people of Tibet to plug their services. • Many viewers began tweeting immediately about their distaste of the ad • Groupon claims their ads were intended to spoof celebrity endorsed public service announcements • Groupon’s website promotes users to donate to the 3 causes its ads supposedly lampooned

  4. Groupon and Class • Attitude: a lasting, general evaluation of people, objects, advertisements, or issues • Groupon’s ads features things that consumers might have an emotional tie to, such as, Tibet, Brazil’s Rainforest, and the whales • Controversial commercials could persuade users away from the non controversial product

  5. Discussion • Are you offended by this commercial? • Do controversial ads make you think twice about using a product? • http://abcnews.go.com/Business/groupon-super-bowl-commercial-ignites-controversy/story?id=12856998 • http://www.youtube.com/watch?v=vXGYK1eP_wo

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