Email marketing and its types by digital marketing agency in Delhi-PDF

1. You might have your inbox filled with company’s offers and updates. Well that’s how email marketing is and no it’s not an obsolete technique of marketing and still works. Email marketing is basically a way of digital marketing by different businesses to stay in touch with the customers or target their potential customers informing about their product and services, new offers, various discount schemes etc, through mail. This helps you in guiding your audience about the value of your brand and also indulging them in purchase. Like old days mass messaging email marketing has now changed and has become modern with a focus on consent as well as the personalization of consumers' needs. It can also be used as a great marketing strategy to generate effective leads for your business resulting in more consumers and increased brand awareness. We as a Digital Marketing Services In Delhi will tell you in this article what are different types of Email marketing.

2. Types of Email marketing 1. Welcome email This type of mail is not only used for welcoming customers but it also encourages them to be part of the community that the brand is trying to build. In this mail the businesses use offers and various trails to introduce their potential customers to the business. 2. Dedicated email This type of email marketing is used for reaching a particular portion of a list of customers. These customers can fall in various criterias like recently enquired about the brand, purchased product for the first time, Non responsive clients etc.

3. 3. Newsletters This is the most popular form of email marketing and its popularity is growing day by day. Newsletters are often used to inform the customers or potential customers about products and services. Sometimes newsletters also include customer reviews or even articles and blogs and they also contain call to action to engage the customer either into purchasing some product and services or reading blog articles. Most Digital marketing agency provide digital marketing services in Delhi to increase the customer base by providing them with different services, blogs and articles. 4. Invite email Invite emails are basically used for awareness i.e if there is some kind of product launch or seminars going to take place then the company will send invite mail to their clients. This type of email is used to attract and aware audience about some special event or a function. 5. Promotion email These types of emails are used on a wide scale in the current scenario by brands to spread awareness as well as give a glimpse about their new product and services.

4. 6. Survey email These are the Emails that are very beneficial for growth of the brands. Customer feedback through survey email can help companies understand customers needs and design their products and services accordingly. It also makes customers feel valuable as with this the feel like they are being heard and it helps you make them part of the community that you are trying to build. Conclusion If you ask a Digital Marketing Services In Delhithey will tell you that Email Marketing is still one of the best ways to target your existing as well as soon to be clients if used in a proper way. Make sure not to bombard them with mails as this will lead you directly to their spam mail. Make sure to keep them updated with what’s going on in your organisation through mail. Ensure to draft mail according to demand of the customer in such a way that it makes the customer take

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