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Enhancing Camp Mak-A-Dream's Online Presence with Quality Videos and Engaging Marketing

Camp Mak-A-Dream aims to elevate its marketing strategy by producing high-quality videos that showcase fun activities, camper testimonials, and fundraising events. The goal is to create an engaging experience on the Facebook and YouTube platforms and attract more teens and young adults. We will take high-quality photographs and videos throughout the summer, compile them into engaging content, and embed this on our website and social media channels. We invite ideas on how to further enhance camper involvement and attract more donors.

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Enhancing Camp Mak-A-Dream's Online Presence with Quality Videos and Engaging Marketing

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  1. *Website Needs New Videos*Facebook Home Pagefor Campers*FacebookEvent Pagefor Fundraisers*YouTube Videosof Fundraisers Marketing Plan Camp Mak-A-Dream

  2. CURRENTLY:*High quality Photographs*Low quality videos imbedded,documentary styleGOAL:*Produce high quality videos with: *Fun Activities*Camper Testimonials*Fundraising Events*Promotes Campto variety of Campers & Donors Marketing Goal: Produce high quality videos AND imbed THEM on website

  3. NEED:*Facebook Home Page(privatized)*Planet Cancer Home Page*YouTube Videos*Videos on Teen& Young Adult Activities at Camp*HighlightSocial Interactions Audience analysis: Need to draw in more teens & young adults to Camp

  4. NEED TO:*Take PhotosAll Summer*Take VideoAll Summer*Compile Photos & Video *Make iMovies &Imbed on Website& on UTube*Build FacebookHome PageEvent Page Implementation: Photograph, video production & movie-making

  5. *Record #of Camp Applications(by age bracket)before & after*Record Amountof Funds Raisedbefore & after*Survey Campershow did u find us?*Survey Donorshow did u find us?*Check Website & Facebook Hits Measurement of marketing Strategy: How to make sure the Implementation works

  6. Can you thinkof other ways to get more campersinvolved?Do you have other ideas of how to get more teens & youngadults involved?I would loveto hear your ideas! Questions & Feedback

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