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IMPROVING PECAN MARKETING: AN INSIDER’S VIEW

IMPROVING PECAN MARKETING: AN INSIDER’S VIEW. WADE RAILSBACK GLOBAL BOTTOMLINE, LLC A PECAN MARKETING COMPANY. IMPROVING PECAN MARKETING: AN INSIDER’S VIEW. INTRODUCTION WHO AM I IDENTIFY THE TOPIC. IMPROVING PECAN MARKETING: AN INSIDER’S VIEW. CHANNELS OF MARKETING RETAIL/GROCERY

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IMPROVING PECAN MARKETING: AN INSIDER’S VIEW

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  1. IMPROVING PECAN MARKETING: AN INSIDER’S VIEW WADE RAILSBACK GLOBAL BOTTOMLINE, LLC A PECAN MARKETING COMPANY

  2. IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • INTRODUCTION • WHO AM I • IDENTIFY THE TOPIC

  3. IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • CHANNELS OF MARKETING • RETAIL/GROCERY • GIFT PACK • REBAGGER/ROASTER • DAIRY • CONFECTIONERY • BAKERY • DISTRIBUTOR • EXPORT

  4. IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • WEAKNESSES – POINT OUT ONLY A FEW • OFF GRADES • STANDARD GRADE • WORMS/LARVAE • MIDGETS/GRANULES/MEAL • MARKET FLUCTUATION • INSTABILITY DRIVES THE CONSUMER TO PURCHASE OTHER NUT MEATS THAT ARE MORE STABLE • SUPPLIER/CUSTOMER DEFAULTS • RENEGOTIATION AT MARKET CHANGE • DO NOT SHIP/DRAW CONTRACTED PRODUCTS • NON STANDARDIZED GRADING SYSTEM • FANCY/CHOICE/STANDARD

  5. IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • ROOM FOR IMPROVEMENT: HOW • NATIONAL MARKETING BOARD/REPORTING ORGANIZATION • ALMONDS/WALNUTS/PEANUTS • CURRENT USDA PECAN ESTIMATES CAN BE SKEWED • EXAMPLE: ALMOND BOARD REPORTS RECEIPTS, SHIPMENTS BY MONTH AND BY REGION • BETTER CONTROL • AUDITS, STANDARDIZED METHODS AND PROCEDURES, PROMPT AND ACCURATE INFORMATION • DIRECT FOCUS ON IMPROVING THE VALUE OF THE BY PRODUCTS • THE ORGANIZATION CAN WORK WITH MANUFACTURES AND CUSTOMERS TO DEVELOP BETTER MARKETS AND CREATE NEW USERS • ASSIST THE INDUSTRY BY IMPROVING MANUFACTURING PROCEDURES AND TECHNOLOGY

  6. IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • DEVELOPMENT OF A TRADE COMMITTEE • LEGAL ENTITY CREATED TO OPENLY DISCUSS: GLOBAL ECONOMIES, CUSTOMERS, PROJECTIONS AND PRICE PROJECTIONS • ALLOWS EVERYONE THE OPPORTUNITY TO PLAY FROM THE SAME SHEET OF MUSIC WITHOUT MANIPULATIONS • MAKE COLLECTIVE DECISIONS AND STRATEGIZE AS AN INDUSTRY

  7. IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • CONCLUSION • THIS IS OUR INDUSTRY • QUESTIONS GLOBAL BOTTOMLINE, LLC WADE RAILSBACK 8807 RAVENSWOOD GRANBURY, TEXAS 76049 817-573-0207 PHONE 817-573-0664 FAX BLINE@GRANBURY.COM

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