Permission Based Advertising Channel 3. Explicit 3 rd Party Info Opt-In

1. Permission BasedAdvertisingChannels Permission Based Advertising Channel 2. Explicit Company Info Opt-In Permission Based Advertising Channel 3. Explicit 3rd Party Info Opt-In Permission Based Advertising Channel 1. Implicit Publisher Info Opt-In Customer Opts-In for Company Based Communications Requires explicit and recorded Opt-In Requires user agreement and must be defined in Terms & Conditions Product Purchase includes Product Based Communications Message types Include Channel 1 and Channel 2 communications plus information on 3rd Party managed products and services Message types Include Channel 1 communications plus information on other relevant Company managed products and services Message types Product updates, help and information, and offers Related directly to product Cellfish Mobile Social Networks

2. Permission Based Advertising: The Opt In – Defined in Terms and conditions Example #1: SMS, Web and WAP Opt-in. Promotion of Publisher Managed Products and Services PUBLISHERS Terms and Conditions must include appropriate promotional messaging disclosures; i) Identify Number of Messages Per Month; ii) Indicate how the user may cancel messaging; and iii) Acknowledge Messaging Rates – If not using FTEU. PUBLISHERS Privacy Policy must indicate how Personal Information is shared with affiliated partners and or advertisers.

3. Permission Based Advertising: The Opt In - Web & Wap Example #2: Web and WAP Opt-in. Third Party Promotions . I agree to receive up to [#] 3rd party offers on my cellular phone from [Publisher or entity working on behalf of Publisher] I understand I can cancel at anytime by texting STOP to 12345. I acknowledge standard messaging rates apply . Opt In Language Requirement Must: i) Name the entity that will be sending the Message; ii) Identify Number of Messages Per Month; iii) Indicate how the user may cancel messaging; iv) Acknowledge Messaging Rates – If not using FTEU; and v) Provide a disclaimer linking to 3rd Parties Terms and Conditions of use. PUBLISHER and 3RD PARTY PROVIDER Terms and Conditions must include appropriate promotional messaging disclosures. PUBLISHER and 3RD PARTY PROVIDER Privacy Policy must indicate how Personal Information is shared with affiliated partners and or advertisers.

4. FROM:12345 {NEW SERVICE PUBLISHER.} {Prod. Desc.} Price: $9.99/mo +std chrgs apply Terms: www.publisher/terms Reply YES to confirm Text stop to stop FROM: 12345 Welcome to the { Program Name.} {Prod. Desc.} Permission BasedAdvertising The Opt-in user is pushed an SMS advertisement message from the entity [PUBLISHER or 3RD PARTY PROVIDER working on behalf of the PUBLISHER] The Confirmation MT is sent by the PUBLISHER of the new service. End User is billed and subscribed to the new program. Thank You MT is sent . End user replies YES to 12345

5. Permission Based Advertising Q&A • Q. How are terms of new program disclosed? • A. New program terms are disclosed as per MMA guidelines in the Confirmation MT. • Q. Will the original short code Provider also maintain the new program? • The original short code Provider need not be the Provider for the new program. However, for accountability, the new program may only be an approved provisioned program that meets all MMA and Carrier guidelines. • How do we prevent mobile spammers from taking advantage? How do we know if a message was solicited and not an auto-enroll? • Unlike unsolicited messages, Permission Based Marketing offers Carriers more control in that the identification of the PROVIDER is known. • Q. How can we audit and monitor this practice? • The current In Market and Message Flow auditing processes can be used to audit the Permission Based Advertisements. • Q. How can these programs be provisioned? • A. Aggregators indicate Permission Based Advertising campaigns should be approved and provisioned no differently than any other message types. Cellfish Mobile Social Networks