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Employers4Cycling: Enhancing Workplace Cyclist Engagement

Discover the re-launched Cycle to Work Guarantee by Sophie Brown, sparking employer interest and promoting cycling benefits through incentives and recognition. Join the Employers4Cycling Award Scheme for innovative practices. Get involved and explore the dynamic website!

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Employers4Cycling: Enhancing Workplace Cyclist Engagement

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  1. Re-launching the Cycle to Work Guarantee as Sophie Brown Business Engagement Project Manager Transport for London Sophie.Brown@tfl.gov.uk

  2. Cycle to Work Guarantee – Background

  3. Why revisit the Guarantee TfL survey: safety and security (inc. secure parking) biggest barrier to cycling to work Employers state they want • offers for employees • toolkits to help promote cycling • recognition for good practice • guidance: cycle to work schemes, parking, pool bikes etc

  4. New name, new website! • Persuade employers that promoting cycling is a desirable thing to do • Offer support/incentives: signing up = offers, recognition, information etc • Dynamic site, regularly updated – twitter, news feed, new offers etc ‘employers4cycling’ Award Scheme • Awarded to employers who have made extra steps to promote cycling • Tiered award – incentivise employees to keep improving • Gives employers recognition

  5. What next? • Website design and build complete – Sept • Work with cycle business to obtain offers – Sept/Oct • Employer engagement – Oct • Website goes live – 18th Sept • Launch event of new website and awards – 25th Oct

  6. tfl.gov.uk

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