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Understanding Push and Pull Technology: A Comprehensive Overview

This presentation explores the concepts of push and pull technology, focusing on how browsers retrieve information from servers versus how information is automatically delivered to clients. It discusses various applications, including RSS feeds and podcasts, along with their advantages and disadvantages for users. The impact on businesses, educational institutions, and social ethics surrounding security and privacy are also examined. Key insights into the effectiveness of these technologies in marketing and communication strategies are provided, highlighting current trends and potential issues.

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Understanding Push and Pull Technology: A Comprehensive Overview

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  1. Push and Pull Technology by Chen Yin Wang Free Powerpoint Templates

  2. Introduction: Pull technology: browsers on client computers pull information from server machines. Browser request information Push technology: information is automatically delivered to the client Computer. You subscribe to a service such as newsfeed so that the server delivers the subscribed information. ex: RSS (Really Simple Syndication)

  3. Podcast: Podcasting: information contains audio file. Ex- iTunes

  4. Advantages/ Disadvantages for users: • Advantages • Users have control over the flow of information • No need to answer questions when unsubscribing • Spam free • Saves time • Notices & updates • Disadvantages • No photos or pictures • Too much information: traffic • Not all delivered information is wanted (Pull technology preferred) • Equality of access: need Internet connection for subscriptions

  5. Effects on Business: • Opportunities for advertisement and service • Attract more customers • Better chance of getting information on new products (ex: Amazon) • Separation from e-mail attachments • e-mail filtered as spam • updates and notices are not received • Podcast • marketers such as Audi and Warner Brothers to promote work with audio files • Ex: The movie, House of Wax • Time-sensitive information such as appointment notices and travel packages • ex: Continental and Delta airlines use RSS • Jets International: available flights and customer requests • Companies don’t know reasons for unsubscribing • Important in improving service and advertising method

  6. Social and ethical issues: Security: possibility of spyware and malware spread via RSS Richard Stiennon (director of WebrootGartner): “Spyware will latch onto RSS (Real Simple Syndication) as a way to distribute ad- and spy-style software" with further possibility of turning RSS newsfeeds into key loggers and ad spawners.“ Malware would be spread to all subscribers Privacy: Personal information extracted Companies: bad image, reputation customers lose trust rival company clients and money

  7. Effects on Education: • School notices and search feeds • school daily notices and schedule • monitor research during projects using keywords • search feeds- keywords • more access to data • Daily questions • Ex: SAT ‘question of the day’ • More likely to answer daily questions • No need to visit the websites • Share resources • Ex: http://del.icio.us (social bookmarking website) • Using ‘tag,’ keyword is related to the content • RSS feed: receive content with same tags • Class blog RSS • updates/class discussion • Equality of Access • no Internet connection: catch up with discussion or updates

  8. Sources: • http://www.rss-specifications.com/rss-and-education.htm • http://www.samirkamble.com/rss-feeds-advantages-and-disadvantages/ • http://www.webpronews.com/2006/09/05/business-benefits-of-rss-and-content-syndication/ • http://www.masternewmedia.org/news/2005/06/14/bad_rss_issues_and_problems.htm • http://www.darkreading.com/security/perimeter/showArticle.jhtml?articleID=208804374 • http://www.wordpresssecured.com/wpsecurity/tag/rss-malware/ • http://www.clickz.com/clickz/column/1695371/real-life-rss-marketing • http://www.rss-specifications.com/podcasting-explained.htm • http://houseofwaxmovie.warnerbros.com/podcast.html

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