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Alteryx Strategic Analytics

Alteryx Strategic Analytics. Michael Hockford, Director 540-446-2404 mhockford@alteryx.com. Who is Alteryx?.

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Alteryx Strategic Analytics

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  1. AlteryxStrategic Analytics Michael Hockford, Director 540-446-2404 mhockford@alteryx.com

  2. Who is Alteryx? Alteryx, LLC is dedicated to creating technology that lets people easily invent smart and extensible solutions to business problems. We seek to inspire ingenuity in our customers and employees by bringing freedom, flexibility and creativity to generating insightful business intelligence. Founded in 1997 delivering web-based solutions Delivering Agile Business Intelligence software

  3. What are the most important decisions your company will make next year? Logistics: How and do we cordinate? Strategic Planning: What project do we prioritize? CFO: how can we mitigate risk? Recruits: how can we retain and grow our base? CEO: is this the next, best strategy? Strategy: do we need to acquire or partner? Driving more efficacies Expanding with confidence

  4. Making these strategic decisions is hard Lots of internal sources Lots of external sources Logistics Supply Structured Data Un-Structured Content Spatial Geographic Data Buying patterns Financial Social Information Weather Patterns Recruiting Engineering data

  5. Strategic Analytic Apps bring together everything you need for your most important decisions But this requires the ability to: • Understand any shape of data • Pull in data from any source • Define data relationships • Keep your data clean & credible • Overlay all this different content • Visualize relationships between the data • Build repeatable analytic apps for specific decisions Store data Structured data Product data Unstructured data Sales data Industry trends Marketing data Geographic data Buying patterns Social data Financial data Weather patterns Engineering data

  6. Traditional BI stacks can't bring together all the 3rd party data & Analytic content into one place Traditional BI Stacks are designed for: • Operational analysis • Performance reporting • Integrated 3rd party data • Spatial processing • Analytic apps • Historical perspectives • Flagging things once they’ve gone wrong Capabilities: • Reports • Dashboards • Complex deployment ‘Traditional Stack’ SCORE CARD

  7. Visualization vendors can’t rapidly ingest and transform different data shapes New visualization solutions are designed for: • Visualization of individual data sets • Representing data graphically • Conveying results to users Capabilities: • Graphs • Charts • Snapshots • No embedded ETL • Can’t integrate 3rd party data • No spatial processing • Can’t iteratively design Analytic Apps ‘New BI’ SCORE CARD

  8. SAS isn’t a process-based analytic experience…It requires PhDs + IT teams to operate SAS’s heavy stack is designed for: • Business Analytics • Predictive Analytics • Performance Management • Iterative scenarios • 3rd party industry data • Spatial processing • Drag-and-drop UI (ease of use) Capabilities: • Defined analytics • Predictive modeling • Heavy deployment stack SAS SCORE CARD

  9. Alteryx Strategic Analytics: A complete desktop-to-cloud solution built for data artisans. Designers Desktop Analytic Apps Cloud Services Share your findings, reveal new analytic apps, all in the way that fits your business. Ingest, cleanse, manage, and overlay any shape of data from any source. Build your own strategic apps and do iterative analysis -- as many scenarios as you want! • Expand with confidence • Drive more revenue and make smarter decisions • Become a more agile

  10. Designer’s Desktop: Pull, manage, and overlay any type of information from any source • Personal ETL – pull in any data from any source • Agile Database– for handling structured, un-structured, and spatial information • Pre-Packaged Industry Content • Data Quality Tools • Data Management Tools– manipulate data and define relationships • Point-and-Click UI designed for data artisans

  11. Analytic Apps: Build your own apps, do ad-hoc analysis, and iterate to your heart’s content! • Ad-Hoc Analysisand rapid prototype cycles • Interactive Charts, Visualization, and Mapsto uncover new opportunities • Spatial Analysisfor geographic context • Exhaustive Report Formatsand delivery options • Analytic Apps Builderto create and share custom analytic • Drag-and-Drop wizards • Analytics App Exchange – jump start your analytics with pre-built apps

  12. Cloud Services: Share your findings and reveal new apps in the way that fits your business • Publish & Share Analytics Apps – with full control over access, visibility, and sharing • Private Cloud Servers • Public Cloud Services • Scheduled, Event-Triggered, and Ad-Hoc Analysis • Open API and SDK’s “Data artisans publish & share Analytic Apps to the Cloud by themselves – without burdening IT.”

  13. That’s why so many companies choose Alteryx! Marketing Service Providers Data Modelg & Analytics Restaurants Cable/Broadband Technology Consulting Retail Consulting Telecom Media Consulting Data Real Estate Modling & Analytics Consumer Products Government Modling & Analytics Technology Financial Auto Consulting Consulting Other

  14. Thank you

  15. WalMarttransformed their operationswith Alteryx Strategic Analytics for Retail Alteryx for Retail includes: • Demographic and behavioral analysis • Localization • Consumer profiling and targeting • Store clustering • Target retailers • Product allocation • Demand profiling • Market and territory optimization • Gap analysis “Alteryx gives more insight to operational performance than I would have previously with Excel or Access.” - Dana Pickup, Senior Manager, Strategy & Analysis • Improve return on marketing • Improve forecasting • Maximize market share • Develop private label brands • Drive more sales from each store • Maximize revenue across your network • Evaluate markets for gaps • Identify oversaturated markets

  16. CenturyLinkdrives wireless coverage analysiswith Alteryx Strategic Analytics for Telco Alteryx for Telco includes: • Predictive Churn Models • Coverage Area Maps • Covered Population Analysis • Hot Spot Analysis • Household Coverage Analysis • Traffic Load Analysis • Advanced Site Screening with Customer Churn Impact Forecasting • Consumer Demographics & Profiling • Roaming Coverage Analysis • Cell Site Tower Backhaul Analysis • Cell Tower Area Profiling “I got Alteryx, read some of the documentation, wrote a routine, and within minutes I had the same answer that used to take me 14 days.” - Mark Ulrich, Senior Strategic Planner • Incorporate OSS, BSS, and engineering data into customer care strategies • Create a predictive customer churn model • Align marketing with network strengths • Make your network data business friendly • Pinpoint coverage issues • Prioritize new cell sites based on revenue retention and your most profitable customers

  17. VF Corporation drives sales for hundreds of brandswith Alteryx Strategic Analytics for Consumer Products Alteryxfor CP includes: • Category analysis • Correlation analysis • Assortment planning • Sales planning • Demographic and behavioral analysis • Consumer profiling and targeting • Demand forecasting • Competitive analysis • Network planning analysis • Capital planning analysis • Market potential analysis “Alteryx has allowed us to be more precise and ensure a better level of sales and, therefore, profitability for our key retailers.” - Pat Garvey, Director of RFSM Services • Know consumer markets, needs, wants, and lifestyles • Target brands to reach a variety of consumer segments across all channels • Build a portfolio of brands that deliver value across consumer segments • Align marketing with network strengths

  18. Marcus & Millichapempowers brokers to become trusted advisors with Alteryx Strategic Analytics for Commercial Real Estate Alteryx for CRE includes: • Site evaluation packages • Workforce & education analyses • Market screening • Comprehensive vacancy analysis • Void analysis • Sister store correlation • Competitive analysis • Drive time and traffic analysis • Market share analysis • Target customer analysis • Analog site comparisons • Advanced site screening with revenue forecasting “Alteryx is completely reshaping how we conduct all business for our team and significantly impacting our whole organization...” - John Chang, VP of Research Services • Win more deals per broker • Develop long-term, predictive views • Gain “first mover” advantage • Keep your properties occupied • Present and close on more deals • Differentiate your broker services • Reduce risks in real-estate decisions • Help clients make profitable decisions

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