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Cowboy Burger

Cowboy Burger. Katie Wagaman Aaron Albrecht Jacob Chavez. Background.

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Cowboy Burger

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  1. Cowboy Burger Katie Wagaman Aaron Albrecht Jacob Chavez

  2. Background • Cowboy Burger was started in 2014 when a group of college students were presented with a problem that many people face: they were hungry, wanted to get some burgers, but didn’t feel like leaving home and facing the harsh Wyoming weather. Their solution? Cowboy Burger, a restaurant that makes delicious food, and brings it right to your front door.

  3. Team Members • Katie Wagaman • Head of Marketing/Human Resources • Aaron Albrecht • Chief Financial Officer • Jacob Chavez • Chief Executive Officer

  4. Company Processes Introduction • One service that we offer is delivery through our online website or over the phone • Pick-up orders are also available online or over the phone • Food is prepared in store • Store-front: • Sit-down style restaurant • Orders are taken by servers • Unprepared goods/food/ingredients delivered to store on a regular basis • Inventory is taken on a regular basis, in line with delivery schedule .

  5. Company Processes Separation of Duties/Wages • Insiders (people who work primarily in store) • Cashiers/Waitresses • Managers • Cooks • Bus boys • Delivery Drivers (people who work primarily delivering food) • Hourly wages + tips • Some people may be scheduled on-call

  6. Company Processes OrderingOnline • When ordering online, the customer will be able to browse through the various food and products we have available. • The customer can then make various selections and add them to a shopping cart. • Once the customer is ready to make a payment, they will be asked to either sign-in or create an account with our company. • Creating an account is where the customer will input information which will include their name, address, email, phone number and credit card information. • This information will be securely stored in our company database to make ordering in the future faster for the customer. • Once the payment is verified, the order is sent to the store, specifically, the food-prep computer, where the order will be prepared.

  7. Company Processes Ordering via Phone • The customer can make an order over the phone by calling our store directly. • Menus will be distributed both electronically and in the mail. • The customer calls the store, and an employee will ask for their phone number or email address. This is so that the employee can either • a: Look up the customer's personal account and begin their order • b: Create an account for the customer that includes their name, address, email, phone number and credit card information. • Once a customer has created an account, their information is saved securely in our database to make future transactions faster. • Once the employee inputs the customer's order and the payment method is verified, the order is sent to the food-prep computer, where the order will be prepared.

  8. Company Processes Ordering via Storefront • Customers who would like to eat in the store are welcome to come at any time during normal business hours • Customers can choose where they sit and an insider will come to take their order • The insider can input the order into the computer, where it is sent to the food prep computer • Payment is accepted after the customer recieves their food • Payment is processed with the computer

  9. Company Processes Food preparation • Orders come in via computer set up near the food prep station • Computers prints a receipt to be used for grouping/delivery purposes • 1-2 cooks preparing main items • 1 cook preparing side items • Orders are prepared and grouped by physical receipt, and placed in bags • Order Priority • Walk-in orders • Pick-up orders • Delivery orders

  10. Company Processes Delivery Drivers • Orders that will be sent out for delivery will be identified on the physical receipt as well as on the computer. • The delivery driver will use the computer to "check out" the order they are about to take. • The address stored in the computer for a specific customer and order will be visible when the delivery driver clears the order from the computer  • The address is also printed on the physical receipt paired with the order bags. • From each order that is made to be delivered, a delivery fee is added to the order automatically by the computer system • Delivery Fee goes towards compensating the driver for gas • Delivery drivers must use their own vehicles • Vehicles must be verified and insured • Delivery drivers make similar wages as insiders

  11. List of products • Burgers • Hamburgers • Cheeseburgers • Build Your Own • Condiments • Specialty Toppings • Side items • French fries • Onion rings • Soft drinks • Condiments & Special Toppings • Ketchup, Mustard, Mayo • BBQ Sauce • Fried Onions • Sautéed Mushrooms • Swiss Cheese • Guacamole • Pineapple Slices • Fried Apples Slices

  12. Customer Demographics • Store Front (In front of Dorms) • Students, walking near campus • Dorm Residents • Older people • Groups of People • Professors • Online • Pick-up orders • People in a hurry • Travelers • Delivery • College students • Hotel Guests • People who are unable to leave their homes • Businesses

  13. Marketing Mix • Product/Service • The product we offer is burgers, cheeseburgers, made-to-order burgers and specialty burgers • Our product is different from that of our competitor's because of its taste, higher quality and the ways we have made it available to our customers.

  14. Marketing Mix • Place • Customers can purchase our products online or over the phone • The store is a medium-sized restaurant located close to the University of Wyoming in Laramie. • We can differentiate ourselves from our competitors by offering an interesting and modern looking storefront

  15. Marketing Mix • Price • The value of the product to our customer is that our product is higher quality, made available directly to their homes, and is still reasonably priced. • The price of our products will reflect how much the final cost to produce, including ingredients, overhead and delivery fees. • Pricing is comparable to that of a chains who offer similar services, such as Jimmy John's, who sells and delivers sub sandwiches

  16. Marketing Mix • Promotion • Promotion will occur through various channels • Radio • Facebook • Cowboy Burger Website • Email promotions • YouTube video advertisements

  17. Part II Information about CRM's and ERP's

  18. ERP Systems • What is it? • Enterprise Resource Planning • Collects data from many different divisions and departments in a firm • A large number of key departments in a firm • Makes data available for applications that support nearly all of an organizations internal business activities • What are the features? • When new information is entered by one process, information is made immediately available to other business processes. • Allows mapping of business processes to the predefined businesses in the software. • Supports many different of business processes • Business value?

  19. SCM Systems • What is it? • Supply Chain Management • Information systems that automate the flow of information between a firm and its suppliers in order to optimize the planning of sourcing manufacturing and delivery of products and services. • It’s features? • Helps firms decide when and what to produce, store and move • Rapidly communicate orders, as well as track them • Check and monitor inventory availability • Plan production based on actual demand • Supply chain management software • Explain bullwhip effect • Explain just-in-time strategy • Produced and sent out as demand for a product is actually created

  20. CRM Systems • What is the value of CRM? • Reduces marketing costs, leads to more effective marketing • Increase sales revenue • What are its features? • Gives business a chance to know its customers • Increases customer satisfaction • Higher customer aggregation and retention • What is touch point? • The method of interacting with customer such as telephone, email, customer service desk, wireless device, website, storefront, etc. • Cross selling? • Marketing of complementary products to customers

  21. CRM Systems • Operational and analytical aspects of CRM • Operational • Customers facing applications • Sales force automation • Call center and customer service support • Analytical • Applications that analyze customer data generated by operational • How might CRM align with your business processes relative to your customers? • CRM can be implemented in our company in several ways • Collecting data when a customer orders online or places an order over the phone • Using this data to help develop marketing strategies • How would a CRM help your company? • Help us to target and market to the specific people interested in our services • Help us to collect data about buying trends for specific customers

  22. Part II Company CRM or ERP

  23. Cowboy Burger Katie Wagaman Aaron Albrecht Jacob Chavez

  24. About Cowboy Burger • We are a restaurant that specializes in selling burgers. We are different from fast-food restaurants and other burger-stops in that we create a higher quality product and offer delivery direct to our customer's homes. • Our customers are a wide range of people - ranging from money-savvy college students, to well adjusted professionals, many people enjoy a good burger as well as the convenience of having food delivered to their homes.

  25. About Cowboy Burger • Cowboy Burger was started in 2014 when a group of college students were presented with a problem that many people face: they were hungry, wanted to get some burgers, but didn’t feel like leaving home and facing the harsh Wyoming weather. Their solution? Cowboy Burger, a restaurant that makes delicious food, and brings it right to your front door.

  26. CRM for Cowboy Burger • POSIQ, POSIQ Inc. • We chose a CRM over an ERP because a CRM offers more features that would be valuable to our business. • A small business doesn’t need to manage the business processes that an ERP supports as much as it needs to manage its relationships it has with its customers; CRM allows us to do much more in terms of generating revenue than an ERP would. • POSIQ is a CRM program specifically geared towards managing customer relationships in a restuarant setting.

  27. Pros of POSIQ • POSIQ gives unique advantages to restaurants through features like guest tracking, online coupon redemption, and easy collection of customer data. • Guest tracking allows customers to text information from their receipts, or collects data from advertising surveys and customer purchases to give accurate information on customer behavior. • The CRM is always aware of new offers and coupons earned by guests, and makes redeeming them online or in person easy. • The Getting to Know You feature collects more information about customers through rules defined by the user; such as text messages or loyalty signups. • POSIQ is connected through the cloud, allowing the user to manage the business from anywhere, as well as from multiple restaurant locations. • Loyalty system makes it so restaurant staff knows customers' habits; from what time of day they come in to the menu items they like the most.

  28. Cons of POSIQ • POSIQ uses an entirely mobile interface that can be confusing when compared to a more traditional interface such as Salesforce CRM. • Only phone numbers of customers are stored if the customer chooses not to provide more information. • Customers could become irritated if they keep receiving offers to input personal information into the CRM. • POSIQ isn't as well known as other CRMs, and needs to continue to innovate to remain competitive.

  29. POSIQ Details • POSIQ lets restaurants monitor customer activity, engage with customers, and learn about different factors that influence business. • POSIQ is specifically designed and used in restaurants, bars and clubs. • It is easy to use and install. It also works with already functioning POS systems a restaurant might have.

  30. POSIQ Features • Gives our restaurant multiple ways to track customers through text messages that is easy for both the company and customer • Allows our business to send out promotions and advertise directly to the customer. It can also be personalized so different customers get promotions and advertisements that fit their typical buying patterns. • Tracks how well the promotions or advertising is doing and creates reports to show us if it is boosting revenues.

  31. POSIQ Features • Customers no longer need loyalty cards, it will be sent and tracked directly on their phones. • Coupons can also be sent directly to customers phone with any restrictions that the restaurant wants to have for example must use by a certain date. • It can create personalized messages to send to customers and they can get free items by sharing our deals with social media. This gives the restaurant free advertising • Track how different external events such as a sporting event, or stock markets affect sales.

  32. How we will use POSIQ • We will use POSIQ to connect with our customers and as a way to both offer promotions and create a loyalty program. • We will track how different University activities such as football and basketball games affect our revenues. • POSIQ will generate reports that will let us see which promotions work and which ones don't. • We will us POSIQ to personalize messages and engage directly with our customers.

  33. Cost of POSIQ • There is a 30 day free trial • It will cost $99 per month which will include 1000 free texts and 2000 free emails. • We will also have the option to upgrade and pay $199 per month and get 4000 free texts and 8000 free emails.

  34. Part III Web 2.0 Technologies

  35. Web 2.0 Technologies Web 2.0 Technologies we could use for Cowboy Burger: • Weebly • A website and E-tailer building utility • Canva • Service Provider site that allows users to easily create and design graphic art • GrubHub • Service Provider site that allows people to order delivery food • Facebook • Community Provider site that allows users to connect with our business using their existing Facebook account

  36. Web 2.0 Technologies - Weebly • http://www.weebly.com/ • E-tailer and website creator • Will allow us to place our products on our own website, includes a shopping cart utility and the ability for people to make payments online. • Will allow us to create an online menu for people who would prefer to just order over the phone • This can be the main way people can order our food and products from us online • This fits into the ordering and payment portions of our company process.

  37. Web 2.0 Technologies - Canva • http://www.canva.com/ • Service Provider • Graphic Design utility - allows users to generate high quality graphic design materials, such as posters, prints, logos, etc. • Will allow us to design our own marketing materials, coupons and graphics for our website. • This product brings to light a crucial company process we may need to define formally: marketing. This technology will allow us to generate more revenue from sales.

  38. Web 2.0 Technologies - GrubHub • https://www.grubhub.com/ • Grubhub provides a menu service to customers through their phones and other mobile devices. • Customers can order online or over the phone after using the app to see which restarurants are in their area. • The app also allows customers to view delivery hours, read reviews from other users, and take advantage of coupons. • This can be the way people place orders from us over the phone, or find out our location if they are not near a computer. • GrubHub can streamline how our operators respond to over-the-phone orders, since every order that goes through can be monitored to make sure the customer gets exactly what they ordered.

  39. Web 2.0 Technologies - Facebook • https://www.facebook.com/ • Facebook is a social media tool that lets customers and the company interact and spread the word about a company. • The company can advertise, promote the business, and market different products to customers. • Customers can "like" or share the companies page, leave reviews, and rate the company. • This is going to be a key Web 2.0 for us because it will give us free marketing along with a way to have a strong communication with our customers and target market. • Facebook will also let us see where we are doing well and what might need improved/ changed straight from the customers point of view.

  40. References • Laudon, K., & Laudon, J. (2011). Management information systems. (12 Edition ed.). Prentice Hall. • The marketing mix and 4 p's. (2012, April 19). Retrieved from http://www.mindtools.com/pages/article/newSTR_94.htm • Bonderud, D. (2012, March 8). CRM market broadens with mid-market and pos focused options. Retrieved from http://midsizeinsider.com/en-us/article/crm-market-broadens-with-mid-market-and • Mitroff, S. (2012, March 5). Pass the crm: Posiq lets restaurants track what you eat (exclusive). Retrieved from http://www.venturebeat.com/2012/03/05/posiq-exclusive/ • Posiq, Inc. (2014). posiq. Retrieved from Http://www.posiq.net • Grubhub. (2014). GrubHub. Retrieved from ﷟HYPERLINK "https://www.grubhub.com/"https://www.grubhub.com/ • Facebook.(2014). Facebook. Retrieved from https://www.facebook.com/ • Weebly is the easiest way to create a website, store or blog. (n.d.). Weebly.com. Retrieved April 24, 2014, from http://www.weebly.com/ • Join Canva. (n.d.). Canva – Amazingly simple graphic design for blogs, presentations, Facebook covers, flyers and so much more.. Retrieved April 24, 2014, from https://www.canva.com/

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