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Mid Year Business Review 2013. SFS Branches. BRANCH INFORMATION. BRANCH CUSTOMER KPI. SALE MID YEAR 2013/2012. MB. MIX PRODUCT SAMUI. TOP 20 CUSTOMER 2012 SAMUI. TOP 20 CUSTOMER 2013 SAMUI. SAMUI BUSINESS LOSS. HOTEL CUSTOMER DEVELOPMENT(SAMUI). COMPETITOR INFORMATION(SAMUI ).
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Mid Year Business Review 2013 SFS Branches
MARKET INFORMATION SAMUI • Tourist from EUROPIAN reduce from safety concern many Tourist from KOREAN, CHINA and RUSSIA • Most of Tourist group from Australia are student they will prefer to eat only fast food
MARKET INFORMATION • Koh Chang Area is Low season that effect few customer financial problem with pending payment that effect to our sale • Hotel Chain will start new property with smaller size and low cost . • Tourist are from CHINA,RUSSIA and KOREA many Hotel revised Menu to Seafood Item.
MARKET INFORMATION PHUKET • Total Hotel 702. Room 42,684. Hotel with license only 273. Room 48,972. Room Occupancy 38.89% • Tourist from China &Russia 2.7 M/Year (+69.5%) • Russian Tourist 1.27 M/Year (+42.9%)
PROBLEM & SUPPORT • Price competitive in market especially seafood and beef • Availability of products are not consistence. Substitution are not with same quality For example, chilled beef. • French Fries. Sales have been reduced since as Quality of Farmfrites unacceptable from some customer switched to sell FF because
DEVELOPMENT STRATEGIC • Team forming and storming • Knowledge transfer • New Product Category • Customer matching • Stock Management • After Sale service & CRM
Mid Year Business Review 2013 THANK YOU