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Week 2 – E-commerce

Building a successful e-commerce site involves understanding your target audience, product, and competition. Start by exploring various selling methods, such as online marketplaces like eBay and Amazon, or launching your own website. Ensure to set up a shopping cart, process payments, manage shipping, and develop strategies for attracting and retaining customers. Implement the Software Development Life Cycle (SDLC) to design and maintain your site securely while considering domain names and hosting options. Prioritize security to protect customer information effectively.

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Week 2 – E-commerce

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  1. Week 2 – E-commerce

  2. How do you build an e-commerce site? • Know your target audience • Know your product • Know your competition • Research what selling methods are out there

  3. Ways to sell online . . . . • Sell through another service, like: ebay, amazon, etsy, craiglist, buy.com, • Have your own website • List/sell your products • Shopping cart • Process payments • Shipping • Attract and retain customers • Return policy • Taxes • Security • Email newsletter & customer incentives

  4. What is process to develop an e-commerce website? • Use the SDLC (page 208). • 1. Figure out what you need to do. (sell online) • 2. Investigate options (what are the choices) • 3. Choose an option and design/execute it. • 4. Implement the solution – make it work • 5. Maintain the system, backups, Is it secure, and examine for further improvements

  5. Who builds it? • Hire someone, staff, contract, outsource, insource, offshore • Do it yourself? • Small scale or large? Either one make sure it fits.

  6. If we build it ourselves . . . • Software? • Yahoo/amazon/ebay store templates. • Hosting services with e-commerce: bluehost, godaddy, 1&1.com • Self-hosted: os-commerce, opencart,

  7. Hosting, domain names, etc. • What is a domain name? • Example.com • Go to godaddy or similar service to purchase • What is hosting? • A service that holds the files that makes your website or e-commerce system • E-commerce software? • Adds on to your hosting. Is basically a CMS (Content management system) – a website powered by scripting and a database • Run on-site -

  8. How do I process payments? • Credit/debit cards, e-checks, paypal, google wallet, etc. • Payment gateways – attach to your site and send credit card info to validate and send to bank. • New services – square, paypal

  9. How do we get people to buy our stuff online? • SEO – Search Engine Optimization • Create wikipedia page, a social media presence, a google+ profile, submit yourself to search engines, add to yourself to directories • Blogs, tweets, microblogs (tumblr), instagram, • Youtube, • Ads online, pay-per-click, ad words • Email advertising • Physical ads, radio, tv, newspaper, billboards

  10. Security issues • Nothing is 100% secure. • Internal security is the biggest problem. • Credit card information • Private customer information, passwords • Content stealing, Illegal downloads • Malicious attacks, denial of service attack, spam, hacking,

  11. How can you assure security? • Up to date virus/malware protection • Secure passwords • Firewalls • Strict security protocols • Educate about phishing, virus scams, bad emails, bogus links and messages

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