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INTEGRATED CAPACITY PLANNING & MANAGEMENT SOLUTIONS

INTEGRATED CAPACITY PLANNING & MANAGEMENT SOLUTIONS by Cerion Optimization Services for Executive Management. Better decisions leading to more reliable outcomes. About Cerion.

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INTEGRATED CAPACITY PLANNING & MANAGEMENT SOLUTIONS

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  1. INTEGRATED CAPACITY PLANNING & MANAGEMENT SOLUTIONS by Cerion Optimization Services for Executive Management Better decisions leading to more reliable outcomes

  2. About Cerion • Founded in 2002, and headquartered in Frisco, Texas, USA. Cerion originated out of a “think tank” group tasked to predict broadband capacity demand over time • Cerion uses mathematical science to solve complex business and engineering problems • Our approach has helped time-starved executives make faster and more accurate decisions by providing analytical power that no ordinary software or spreadsheet can deliver out of the box • We are deployed in some of the world's largest operators and OEMs and are delivering millions in cost savings, improving operational efficiencies and a lowering cost of network ownership while mitigating risks inherent to cutting edge technologies Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  3. Today’s Challenges are… Equipment Vendors • Outsourcing contracts with capped revenue and tight margins • Uncontrollable costs • Unrealistic customer demands, timelines, quality expectations • Tough competitive environment • Penalties and rewards is an unproven concept Networks • Multi-technology networks expected to work well together, day 1 • Visibility of issues affecting QoS • Exponential growth forecasted • Constant introduction of new technologies (3G, 4G, pooling, RAN-Sharing, etc…) Methods & Tools • Ancient and broken processes • Lack of adequate tools (I.e. precision, speed, easy to use) • Inconsistent input and output • Individual-owned proprietary tools • Slow processing and lack of flexibility CHAOS Human Capital • Shortage of skills, retention is an issue, and misallocation of efforts (I.e. data manipulation) • Fragmented organizations • Tasks demanding high efforts & logistics are prone to human errors • Inconsistent deliverables Operators • Sharp focus on churn, net add, subs, MOUs, ARPUs, Tariffs, Data • Network quality and capacity are critical but budget is unrealistic • Hyper-competition affecting margins • Unpredictable subs behavior Management • Lack of visibility of network performance, network capacity • Reactive approach • Always in firefighting mode and lack of control • Inaccurate KPI reporting Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  4. Managed Capacity Solutions • We maximize investment and improve revenue by unleashing hidden/stranded capacity • We avoid bottlenecks and emergencies that negatively affect end-user experience • We handle very complex network planning operations not present in today's traditional methods and improve dramatically the productivity of network planners from weeks to hours • We predict accurately when to invest in new equipment, and how it should be deployed • We help functionalgroups work together so that the bouncing effect can be minimized Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  5. Example of KPI Impacts Revenue Improvement 10% Improvement Reduction in CAPEX and OPEX Spending 15% Improvement Less Touching of the Network & Rework/Revisit 25% Improvement Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  6. Tangible Benefits Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  7. Solutions Portfolio • Network Performance Analysis & Optimization • Capital/Capacity Planning, and Risk Management • Swap-Out Analysis & Implementation • Technology Upgrade • Elements (TRX/CE) Harvesting Program • Equipment & Network Design Validation • Special Event Capacity Planning Note: Delivery models include Consulting Engagement, Managed Service & Hosting, Software Only & BOT, VAR Agreement, And Staffing. Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  8. Case Studies (MSC Borders) • After: • Optimized Serving Areas • Reduced Signalling Levels • More Processing Capacity • Lower Inter-Office Trunk Requirements • Before: • Non Contiguous Serving Areas / Islands • Elevated Signalling Levels • Core Processing Exhaust • Excessive Inter-Office Trunk Requirements 40% reduction in MSC handovers Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  9. Case Studies (RNC Optimization) • After: • Improved balance with increased network headroom • Less network signaling and lower processor loading • Improved Accessibility, Retainability and hand-off performance • Before: • High imbalance in utilization with service blocking • Increase in complex signaling transactions • Limited knowledge about target sites for handoff gives performance issues 15% increase in capacity headroom, 10% drop in SDCCH failure rate, and 6% increase in H/O success rate Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  10. Case Studies (KPI Improvement) SDCCH Blocking Reduction by approx. 0.5% Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  11. Case Studies (KPI Improvement) SDCCH Drop Rate Reduction by approx. 0.3% Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  12. Case Studies (Methods & Tools) Degradation of KPIs occurred when using traditional methods Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

  13. Conclusion • We provide cross-functional, multi-vendor, multi-layer, multi-configuration, and multi-technology high-grade consulting services • We can help you achieve a better utilization of network assets, improve end-user experience, reduce costs, eliminate risks and increase efficiency • We want to earn your business and your trust as a valued engineering partner Daniel Piche President • 2591 Dallas Parkway, suite 404 Office: +1 (214) 619-8017 Frisco, Texas, US 75034 Mobile:+1 (469) 247-5051 www.cerioninc.com Fax: +1 (214) 619-8010 sales@cerioninc.com daniel.piche@cerioninc.com Call us now to learn about our service guarantee. Dan. Case Studies Customer Benefits Solutions Offering Company Background Contact Info Proprietary and Confidential

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