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Improve your business with SEO Web Marketing

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Improve your business with SEO Web Marketing

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Presentation Transcript

  1. improve web marketing with SEO

  2. What is Web Marketing? • Broad category • Covers advertising initiatives that take place online – including SEO • Most marketing efforts today focus on the Internet • More affordable option than traditional advertising platforms – radio, TV. Etc.

  3. What is SEO? • Search Engine Optimization (SEO) • Use various techniques to optimize website to rank higher in search engines • Increases website visibility organically • SEO efforts result in websites with more value

  4. The Web Needs SEO Marketing • Search engines are primary traffic drivers for most websites • Search engines provide access to targeted traffic • Google, Yahoo!, Bing, etc. need to be able to find website when someone is searching • SEO web marketing makes it easier for site to appear in search query

  5. Continued • Computer robots do not understand a webpage the way a person does • Limitations include duplicate content, images, uncommon terms, etc. • SEO web marketing makes it clear what site is about • The higher a website is ranked, the more visitors it will receive

  6. Ignoring SEO Web Marketing Can Produce Negative Results • Search engines need help to find valuable websites for users • Internet is becoming more competitive, websites must work to boost rankings above competitors’ • Choosing not to optimize website can result in it being hidden in result pages, or penalties that push it down • Companies that use SEO web marketing will be at an advantage over competition

  7. Grasping SEO Web Marketing • Though very involved, the world of SEO can be easily comprehended by most • Though reputable companies can help elevate efforts • Free resources are widely available • Budget and time play a major factor in doing SEO yourself or hiring a firm

  8. SEO is Always Evolving • Redefines algorithms over the years have resulted in SEO web marketers having to change tactics; no more keyword stuffing or link bombing • Old techniques can now lead to penalties from search engines • Staying on top of updates provides more opportunities for higher rank

  9. Making a Website SEO-Friendly Involves: • Content that can be indexed by search engines – HTML, alt text, etc. • Links must be crawlable in order to access the content • Keywords – include correct search terms prominently in content • Title tags – should accurately describe content on page in as little terms as possible

  10. Need Assistance with SEO Web Marketing? WASP can help! • Visit our website at www.waspmobile.com • Or give us a call 800-516-3591 • Follow Us on: https://www.facebook.com/waspmobile https://twitter.com/waspmobile https://plus.google.com/+Waspmobile/posts

  11. Thank you!

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