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Crafting Effective Website Concepts - Critique Guidelines and Examples

Learn how to create strong website concepts for long-term relationships, incorporating visual themes, metaphors, and impactful composition. Avoid weak concepts and discover examples from renowned institutions like Ringling School of Art and Design and San Francisco Museum of Modern Art.

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Crafting Effective Website Concepts - Critique Guidelines and Examples

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  1. Critiquing Websites: First Impressions

  2. critique guideline First Impressions Long Term Relationships

  3. Concept[構想 造意 觀念] Themes + Experience + Composition = Concept

  4. visual themes Metaphors, references to things or stories that people are already familiar with

  5. Ringling School of Art and Design Example of strong concept: http://www.rsad.edu

  6. Art Center - The Art School Example of weak concept: http://artschool.hkac.org.hk/www/eng/index.php

  7. The New York Times http://www.nytimes.com

  8. sexy vs trashy

  9. J. Walter Thompson http://www.jwt.com/

  10. Avoid metaphors that are too literal (言筌 , 直譯 )

  11. strong composition Mental maps that are easy to grasp

  12. Think of the design as a city

  13. Are there good devices for organization on the site?

  14. San Francisco Museum of Modern Art http://www.sfmoma.org

  15. Hong Kong Heritage Museum http://www.heritagemuseum.gov.hk Example of the bad:

  16. strong experience like being in a movie, immersing in a story

  17. The Design Museum http://www.designmuseum.org.uk

  18. a typical intranet experience http://www.cityu.edu.hk

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