Questionnaire results

1. Questionnaire results Nicole Keighrey

2. Aim, Purpose and Methodology • The main purpose of this task was to find out what my target audience needs and wants. If my Magazine is created around my audience, to suit their specific needs, it is much more likely to sell better, and more people will want to read it. • By conducting a questionnaire and a focus group, I was able to get a balance between quantitative and qualitative data. I was also able to get new ideas for the magazine that I may not have previously thought of. This again will make it more suited to my target audiences needs.

3. Audience Profiling The majority of people I asked, were students who were under 18 and listened to dance music. Many of the students I asked had part-time jobs, meaning that they are much more likely to have money to spend on a new music magazine. However, as most of them are students and only working part-time, I will not be able to price the magazine to high as they will be reluctant to buy it.

4. Audience Profiling • I needed to find out where the majority of my target audience are place and what they are interested so that I know where to sell my magazine and what they are interested in so that I know what kinds of advertisements I should include in my magazine to keep my readers engaged.

5. Media Purchasing Habits • By asking my target audience how often they buy magazines, I can get a better understanding of their reading habits and how often they would buy my magazine. The place of purchase or how it is purchased is also important as it will give me information on where I should sell and advertise my magazine.

6. Personal Preferences • To get a better idea on what to price the magazine, I asked my target audience, as most students are not earning much money, they chose the lower bracket for the price. On my questionnaire I had three example front covers, the first one (A)seemed to be the favorite as most people thought the colours went well together and the picture suited the theme. Many people also liked the third magazine cover (B) as it was bright and colourful making it stand out. Half of the people I asked thought the magazine should be released fortnightly.

7. Personal Preferences • Most people would like to receive music vouchers with the magazine, by giving these away I am more likely to draw in my target audience and sell more copies of the magazine. The questionnaire showed that the most popular feature that my target audience would like to see in the magazine is ‘A day in the life of’. Many people dream of being famous so to read about what it would be like and what their day would consist of would really appeal to my audience.

8. Personal Preference • The majority of the people I questioned said that they would like to spend a day with a celebrity and meet them. The most popular artist that my audience want to see featured in my magazine is David Guetta as he is so successful and has worked with so many famous people. The colour scheme was split quite evenly with only a difference of one person between blue,pink and purple and red, green and blue with only one person between them.

9. Conclusion • The majority of people who will want to buy my magazine are students, many of them work part-time. This prevents me from pricing it too high, most people do not think it should be priced above £1-£2.99. the majority of people who listen to dance music enjoy arts and crafts, they