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Safeguarding Lives: Asly's Solution for Genuine Product Authentication

Asly is a groundbreaking service aimed at authenticating goods to combat the growing issue of counterfeiting. With falsified products leading to significant injuries and economic losses, Asly provides a simple solution: customers can verify the authenticity of products by scratching a code and sending it via SMS. In regions with alarming counterfeit rates in sectors such as automotive and pharmaceuticals, Asly is designed to save lives and money. The service is operational and ready to support consumers and manufacturers alike in ensuring genuine products.

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Safeguarding Lives: Asly's Solution for Genuine Product Authentication

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  1. Asly (Genuine)Global ForumInnovation and Technology EntrepreneurshipEast London, South AfricaMay, 2013

  2. Summary • Asly is a service to authenticate goods and make sure they are GENUINE • Falsification of goods is higher than ever leading to life threats and economical damage • The service is up and running now

  3. The Business Problem One person is injured or died in car accident every quarter hour In Arab countries 40%of traffic accidents in Egypt are due to counterfeited brake pads leading to 30K death and injuries 1 In world The Arab region is leading the world in car accidents with 25B$ yearly losses

  4. Why should customers care ?

  5. Why should customers care ? 41 Billion RSA losses in Saudi due to counterfeited goods 100 K falsified car spare parts in UAE markets Egypt is among the first countries in the world when it comes to counterfeited car spare parts

  6. Medicine Falsification • 700,000 Die every year in Africa due to falsified medicine Minister of Health: 20% of medicine is falsified in Egypt Saudi market is bleeding 40% due to counterfeited medicine

  7. The Solution On the Box there is a scratch code Customer will scratch the code and send it as SMS to the short code The customer receives a message confirming genuinely products only

  8. What customer receives

  9. Value for Customers Money saving Life saving For Business For Consumers

  10. Business Model • The code price will be 20 Cents $ for manufactures • SMS will be priced at 15 cents for consumers (this is the price to cover the return message) Potential Customers Potential Partners

  11. Technical Advantage Asly developed a secure encrypted algorithm for the codes protection and tracking

  12. Competition 2- Similar services provided by manufactures outside the region 1- Security printing and watermarks • Easy to forge • Not local • Another language • Expensive for multinational 3- M-pedigree is a provider of the service in Sub-Sahara Africa (Ghana and Nigeria)

  13. Sales & Marketing

  14. The Team • Tamer Ahmed • CEO • PMP certified • 17 yrs. Experience • Founded 2 businesses • Mohamed AAL-Moghney • CTO • SMS gateways • Programmer • 8 yrs. Experience • Mohamed Hal • CMO • Marketing specialest • 4 yrs. Exp

  15. Top 10 entrepreneurs in GIST

  16. Trial with Bticino/Legrand

  17. Legrand complete tracking systems Wholesalers can scratch code from the big box and send it to get points Retailers scratch the code from the small box Scratch code on the Cartoon Box is registered for Distributors identification

  18. Road map

  19. Wearable computers Genuine See video of production Calories 150

  20. Financials

  21. What do we need • 3 Board advisors • Pharmaceutical, Automotive, Security • Connections with potential partners • Recommendations about the business and raising fund

  22. Organization Chart

  23. Thank YouQ&A

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