1 / 24

EMRA FORUM: Friday, June 18 th 2010

EMRA FORUM: Friday, June 18 th 2010 . INSTITUTIONALIZED FUNDRAISING. Separation of fundraising function from medical service function Business with a heart. SEPERATION OF FUNCTIONS. BUSINESS WITH A HEART. WHO ARE OUR STAKEHOLDERS WHAT IS OUR PRODUCT WHO IS OUR TARGET AUDIENCE

wattan
Télécharger la présentation

EMRA FORUM: Friday, June 18 th 2010

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. EMRA FORUM: Friday, June 18th 2010

  2. INSTITUTIONALIZED FUNDRAISING • Separation of fundraising function from medical service function • Business with a heart

  3. SEPERATION OF FUNCTIONS

  4. BUSINESS WITH A HEART • WHO ARE OUR STAKEHOLDERS • WHAT IS OUR PRODUCT • WHO IS OUR TARGET AUDIENCE • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS • WHAT KIND OF COMMUNICATION & MARKETING TOOLS • HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS • HOW DO WE MAINTAIN OUR DONORS

  5. BUSINESS WITH A HEART WHO ARE OUR STAKEHOLDERS • People who need the services of the King Hussein Cancer Center • Individuals • Corporate employees • People who support the continual upgrading of the Center • Individuals • Corporations • Institutions • Governments

  6. BUSINESS WITH A HEART WHAT IS OUR PRODUCT • We are selling to our stakeholders the view that they need to support the maintenance and continual upgrading of KHCC so that it remains the premier life-saving institution for them, their families, the underprivileged and others.

  7. BUSINESS WITH A HEART • WHO IS OUR TARGET AUDIENCE • All local and regional stakeholders, including: • Small donors (individual & corporate) • Large donors(individual & corporate) • Governments (for advocacy) • Institutions

  8. BUSINESS WITH A HEART • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS • What do we fundraise for • How can the community join the fight against cancer

  9. BUSINESS WITH A HEART • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS • 1. What do we fundraise for! • Upgrading the Medical Capacity of the Center • Supporting Early Detection & Awareness Programs • Supporting Patients (Financial & Therapeutically)

  10. Back to school program

  11. قصة سلام

  12. BUSINESS WITH A HEART • WHAT ARE WE COMMUNICATING TO OUR STAKEHOLDERS2. How can the community join the fight against cancer

  13. BUSINESS WITH A HEART WHAT KIND OF COMMUNICATION & MARKETING TOOLS • Know our donors: behavior/response • Allocate the budget for it • Use communication tools applied in normal business setting • Face to face meetings to solicit larger donations • Mass communication (newspapers, radios, TV ads) • Direct communication (SMS, email shot, telephone calls) • Social media as a fundraising channel

  14. BUSINESS WITH A HEART • HOW DO WE ESTABLISH “PARTNER TO PARTNER” WITH OUR DONORS • Evaluate projects on cost/benefit approach • Study the expected donation vs. cost vs. time and effort • Research partner credibility • Reject confidently unrewarding projects • Formalize relationship in an MOU • Legal - Financial - Administrative - Media - Recognition

  15. BUSINESS WITH A HEART • HOW DO WE MAINTAIN OUR DONORS • Thank you • Financial transparency & credibility • Financial reports, receipts • Share achievements and impact reports • Continuous communication about progress of KHCC • Recognize donors • Thank you letters • Press Releases • Email shots, banners, website

  16. Donor wall for exceptional giving

  17. Annual thank you ad

  18. KHCF FUNDRAISING ACTIVITIESA CLOSER LOOK

  19. Coin Collection Campaign Place a coin in our Coin Collection boxes located at different venues and stores in Jordan • The power of small donations • Visibility • Accessibility

  20. Friends Program

  21. Hope Gala

  22. 5) Community Foundation The John D. Gerhart Center for Philanthropy and Civic Engagement

  23. www.khcf.jo

More Related