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The Millennial Effect Lisa Pearson, CMO, Bazaarvoice @ lpearson

The Millennial Effect Lisa Pearson, CMO, Bazaarvoice @ lpearson. 2018. Why focus on Millennials ?. Meet Emily. Return on data. Accessing opinions everywhere. Millennial-first design. Three steps:. Personalize your relationship.

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The Millennial Effect Lisa Pearson, CMO, Bazaarvoice @ lpearson

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  1. The Millennial EffectLisa Pearson, CMO, Bazaarvoice@lpearson

  2. 2018

  3. Why focus on Millennials?

  4. Meet Emily

  5. Return on data

  6. Accessing opinions everywhere

  7. Millennial-first design

  8. Three steps: Personalize your relationship Offer opinions and helpful content everywhere via mobile Act on their input

  9. The Millennial effect

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