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Work Live Play and Stay

Work Live Play and Stay. NEW Mission. To market the community of Summerland and serve our membership through support, education, promotion and advocacy. Networking 2011. 10 Business After Business 6 Luncheons 4 Workshops Best of the Best, Constant Contact (2), Small Business Marketing

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Work Live Play and Stay

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  1. Work Live Play and Stay

  2. NEW Mission To market the community of Summerland and serve our membership through support, education, promotion and advocacy.

  3. Networking 2011 • 10 Business After Business • 6 Luncheons • 4 Workshops • Best of the Best, Constant Contact (2), Small Business Marketing • 1 Conference • Outlook Conference with Re/Max Orchard Country • 2 All Candidates Meetings • Federal and Municipal

  4. Members 2011 • Total Members as of December 31: 807 • 72 New Business Members • 10 New Corporate Members • From other jurisdictions • 6 New Associate Members • Community Groups • 2 New Agri-Business Members • New SCEDT membership category

  5. Committees 2011 • SCEDT • Summerland Merchants Committee • Partially funded by SCEDT ( $4,600) • Business Retention Advisory Committee • Tourism Action Plan Committee • Community • Economic Gardening • MOTI: Vision and Planning • Earth Week

  6. Communication 2011 • Radio • 26 Chamber Chatter in Summerland and Penticton • 4 Street Talk • 1 week of Festival of Lights • Summerland Review • 52 Articles, opinions, editorials in 2011 • E-Blast • 43 Free (Community Groups) • 33 Member to Member (paid) • 142 from SCEDT (Information, Newsletter)

  7. Advocacy 2011 • Design Guidelines Review • Signage Bylaw Review Request • TILMA: Opinion from BC Chamber • Ripley Stainless Development Permit • MOTI: Long Term Vision • Support for Bentley Road ALR Exclusion • Peach Orchard Campground • Extend season

  8. Activities 2011 • Green Business Expo • Summerland Merchants Committee • Mother’s Day, Shop Local, Summerland Review Bear Campaign • Mobile Visitor Centre • Okanagan Hockey School (6) • GranFondo Registration (2) • Summerland Farmers Market

  9. Publications 2011 • 2011 Visitor Guide • 26,625 distributed including to Summerland residents • Business and Telephone Directory • over 3800 distributed • Visitor Summer Paper with Summerland Review

  10. FAM Tours 2011 • Marcia Frost : Spirits Traveler • Story about Summerland • Janeen Christoff: TravelAge West • Dirty Laundry is a Favourite • Sarah Gordon: Daily Mail (UK) • Gourmet British Columbia

  11. Facilities 2011 • Made in Summerland Shop • Renovated unused space into shop • Terms of Reference • Refinanced building mortgage to fund mechanical upgrades • Rented empty office space to Bead Trails • http://www.beadtrails.com/ • Extended lease

  12. Grants 2011 • Thompson Okanagan Tourism Association • $10,200 for projects • Peach Orchard Kiosk • Electronic Rack Card • Reprint Brochures • TOTA: Tourism Action Plan • Summer Jobs - $8,837 • Fortis - $2,500 • Tourism BC- $10,000

  13. Community Events and Support 2011 • 73rd Annual Community and Business Excellence Awards • Task force, new nomination and selection procedures • Earth Week – Tricycle Race, Admin support • Gran Fondo Aid Station • Conversation Café (sponsor and promotions) • Festival of Lights • Pop-up Stores • Light Up the Vines • Artisan market • Blossom Run, Blossom Pageant, Shakespeare Festival, Fall Fair, Action Festival, SADI, Survivor Horse Show etc

  14. And in 2012… • Newcastle Project: Develop implementation plan for introducing concept to Summerland • http://renewnewcastle.org/about • Online Business Idea Bank • Ideas Bank Inspiration • Offer Worldhost Training to members at large and to specific groups, for a cost (ie SADI) • Continue with the BRAC and participate in the new Council-driven Economic Development Committee • Participate as a client in Economic Gardening. • http://www.cfokanagan.com//page.asp?PageID=109

  15. “I Heart Summerland” • A video based marketing campaign powered via social media. SCEDT creates “I Heart Summerland” signs, Summerlanders borrow the signs to create mini-videos and photos, SCEDT hires a team to create polished video. • Extensions into clothing, bags, flags, banners, chalk drawings, murals • Low cost, high community involvement • Inspiration: Under 45 Pub Night and Grand Rapid Lip Dub

  16. Building Connections • 9 Business After Business Networking Event and include a structured format for business networking and sharing • 4 Pub Nights for members aged 19-45 • 2 social evening for members who are 40 years of age and older • Monthly “Coffee with Council” at SCEDT from 8-9 am on Monday mornings

  17. Building Connections • 5 Chamber Luncheons • 2 Chamber breakfast meetings • Business After Business Christmas party at the Chamber office • 4 Business Education workshops • Host Valley Wide BAB (May 17) • 2 Summerland Women in Business • Host Spring Wine Tour for members and guests • 1 Trades Night

  18. Projects • Advocate for highway directional signage • Create new Visit Summerland website • Produce Back Roads map, farm stand map (members only). • Produce winery/varietal map with hours of operation. • Chair a regular Tourism Committee. • 2% Marketing Tax

  19. Friday Night Markets • Create a Friday Night Main Street Market with live entertainment, artisans, farmers, crafts, member displays and booths. Coincide with Friday night movies in the park (SMC). • Encourage downtown business to stay open. • Partner with Summerland Merchants Committee and Farmers Market. • Support SWR downtown shuttle and include Friday nights in July and August. • Purpose: Revitalize Main Street, create a reason and opportunity to shop and eat Summerland.

  20. Be Green, Buy Local • Public awareness campaign to highlight the economic and social importance in supporting local shops, services and businesses. • Launch during Earth Week • Build on Summerland’s “green” reputation • Cost-share promotional materials • Shopping bags, t-shirts, hats, pins, posters

  21. Projects, Workshops, Training • Support Summerland Review annual Christmas Bear campaign. • Marketing workshops with Kim Lawton to include coupon/flyer package for Summerland residents • Direct mail postcards to specific areas using Google Analytics and information from Economic Gardening participation as a guide. (ie. targeted direct mail to Vancouver, Surrey, Calgary, Edmonton) • July and August Edition of Summerland Visitor Paper

  22. Events • 74th Annual Community and Business Excellence Awards • 2012 Rotary International Conference • Visitor Booth • Best of Summerland facebook page • Support the Blossom Run ($250), the Blossom Pageant ($1000) and the Shakespeare Festival ($1000).

  23. Events • Granfondo • Summerland Aid Station • Trade Show Visitor Booth • 2012 Festival of Lights. • Pump up Residential Light Up • 2012 Light Up the Vines • Ugly Sweater Day on December 20, 2012.

  24. Mission To market the community of Summerland and serve our membership through support, education, promotion and advocacy.

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