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Empowering Liberian business women

Empowering Liberian business women. Trade at Hand : An example of using microtechnology for microenterprise growth. Meg Jones, Women and Trade Programme Manager, ITC Global Summit of Women, Istanbul 6 May 2011. Internet / Mobile phone Penetration.

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Empowering Liberian business women

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  1. EmpoweringLiberian businesswomen Trade at Hand: An example of using microtechnology for microenterprise growth Meg Jones, Women and Trade Programme Manager, ITC Global Summit of Women, Istanbul 6May 2011

  2. Internet / Mobile phone Penetration Source: International Telecommunications Union

  3. A solution for Liberian market women and farmers • Bringing product offers directly to the hands of market women • User friendly design with icons and affordable communication cheaper than SMS • Enabling farmers to advertise products directly from the source

  4. Solution: Connecting small businesses • Extending markets so that isolated farmers can reach numerous potential buyers • Lowering product costs as market women can bypass intermediaries. • Location specific solution

  5. Benefits of a tailored mobile solution Outcome: • Mobile phones can work in new ways to support market womenand farmers, with wider roll out in country • Potential for long term sales to large buyers, hotels, restaurants • Providing fresher products and anticipating future sales, reducing losses to farmers • Reduction in associated purchasing cost expenses

  6. Addressing challenges: The right solution comes with sustained support and long term effort • Overcoming a difficult post-conflict environment, low infrastructure support • Changing behaviours in buying patterns takes time to achieve • Fostering partnerships with the private sector (i.e. telecom operators) • Marketing the solution on a national scale • Addressinglocal technical specificities

  7. Lessons learned: Building on experience and improving trade-related technical assistance • Using the available infrastructure and technologies • Achieving PPP • Building capacities of the trade support network • Generating awareness at policy-maker level • Fostering local ownership of the solution… • …and a business setting promoting service sustainability Programme Partners: REPUBLIC OF LIBERIA MINISTRY OF COMMERCE & INDUSTRY

  8. Further information: www.intracen.org Meg Jones Women and Trade Programme Advisor ITC Palais des Nations 1211 Geneva Switzerland +41 22 730 0166 jones@intracen.org Raphael Dard Trade@Hand Advisor ITC Palais des Nations 1211 Geneva Switzerland +41 22 730 0111 dard@intracen.org

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