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Moreover, to get the most out of AR integration with your Magento store, it is essential to hire the best Magento development company in Australia. https://webcircle.com.au/magento-web-development.html
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Have you ever experimented with silly Snapchat filters? Or joined the bandwagon to catch a Pokémon lately? Or simply attempted to place a perfect couch in your living room via the IKEA App? If any of these sounds familiar, you have already tried Augmented Reality (AR) – the most accessible and fast-evolving immersive technology available to consumers.
While immersive technologies have been around longer than social media or iPhones, they were not ready for mass consumer adoption until recently. In today’s market, brands are willing to spend billions of dollars on their eCommerce development and ready to cut through the noise and deliver the best user experience through augmented reality (AR).
When deployed correctly and for the right use cases, AR can drive high success rate for eCommerce merchants. As per Statista, the market for AR technology is constantly growing, with projections for 2023 valuing it at over $18 billion U.S. dollars.
In today’s COVID-19 landscape, eCommerce merchants have to strive really hard to connect, communicate and sell to customers who are less inclined to going into stores. Digital transformation is a necessity to get success in any business and augmented reality is an essential part of this evolution.
The COVID-influenced world has allowed businesses to offer better digital experiences and more efficient ways to shop online. Web-based AR continues to make headlines for creating several opportunities and ways for companies to attract customers and drive brand engagement.
Even with such great benefits, many eCommerce merchants are still wary of adopting AR technology because they do not know what augmented reality exactly is and how integrating this technology into their business can make a difference. This article will define AR while highlighting different ways it can help businesses improve their operations, boost sales and enhance customer experience.
Augmented Reality: PREFACE Augmented reality is a technology that provides users with an interactive experience of the real-world environment through the use of digital visual elements. It involves offering a view of the physical real-life environment with superimposed computer-generated images that can be viewed through a screen, therefore changing your on-screen perception.
Augmented Reality (AR) vs. Virtual Reality (VR) People often get confused between AR and VR and use these terms interchangeably mostly because both are two immersive technologies. However, the truth is that both of these offer unique experiences.
The basic concept of virtual reality is that it takes the user and places them in a new, digital world. To experience this, users have to wear a VR headset or a head-mounted display made up for one or more screens to fully immerse themselves in the VR experience.
The AR technology, on the other hand, allows you to add or change your perception of the world in real-time while being able to easily differentiate virtual items from existing ones. The AR integrated devices layer digital items onto elements from the real world which can be viewed via your tablet or smartphone screen.
AUGMENTED REALITY IN ECOMMERCE Check out these stats to know where augmented reality stands in the eCommerce realm.
61% of online shoppers are likely to buy from sites that use AR technology. • As per 63% of customers, AR integration has the potential to transform their shopping experience. • 51% of customers believe that merchants are not utilising the full potential of AR and overlooking the fact that how beneficial it could be for them. • 70% of consumers are expected to be more loyal to brands incorporating AR as part of their shopping experience.
With such positive data, it only makes sense for eCommerce merchants to make the best use of augmented reality in their website to lure more traffic. Furthermore, here’s what happens when eCommerce businesses use augmented reality.
Reducing Returns By Encouraging Customers to Try Before They Buy In a survey taken by Adobe, 54% of retailers said that customer experience is their centre of attention and focus. Of those retailers, 33% reported targeting and personalisation are amongst top three of their marketing priorities. Therefore, as a personalisation tactic, AR has turned out to be the essential tool of choice.
AR is introduced as a new and powerful marketing strategy for personalising products, both online and in-store. This allows customers to visualise what a piece of furniture or wall colours will look like in their home, without actually leaving their home. The “try before you buy” functionality is the need of the hour as it helps create a sense of trust in products that buyers can’t physically touch by allowing them to try on, experience or interact with the product virtually.
Generating More Sales by Offering Unique Experiences to Customers To keep customers glued to your online site and keep them coming back for more, merchants must deliver a unique and personalised shopping experience to each customer. And, nothing creates a more unique experience than trying products through augmented reality. Merchants who have integrated AR into their eCommerce websites are already reaping the benefits of better sales, audience engagement and being able stand out from competitions.
Besides, increasing sales, AR integration benefits in the following ways: Better visualisation of the product:With AR technology, customers can visualise products like dresses, furniture, specs, cosmetics and cars from all angles and see how it fits without actually visiting a physical store.
Preview placement: Buying the furniture and later returning it as it did not go well with your existing decor is a common occurrence. This is when preview placement helps. It gives customers a real-time glance of what the product will look like when placed in the existing setting.
Now the question is, is augmented reality suitable for every business? If you are an online merchant selling physical products, using AR can benefit your business. However, if your business is service-oriented or sells digital products, AR may not be the best choice of marketing tactic as it is more about visualising 3D products.
Augmented reality allows shoppers to interact with products online while personalising their shopping experience and eliminating the uncertainty linked to online shopping.
Moreover, to get the most out of AR integration with your Magento store, it is essential to hire the best Magento development company in Australia.
CONTECT US Web Circle Suite 610/12 Century Circuit, Baulkham Hills NSW 2153 1300 760 363 www.webcircle.com.au
