1 / 13

Digital Marketing Training Institute in Kanpur, Lucknow, Kolkata

Enroll for SEO, SMO, SEM, Google Certification training classes. Advance your digital marketing skills with great courses that teach digital marketing strategy & tactics.

webganges
Télécharger la présentation

Digital Marketing Training Institute in Kanpur, Lucknow, Kolkata

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DIGITALMARKETING CONTACT US: +91 - 7084 185 185 www.webgangesedu.com

  2. TOPICS UNDER DIGITAL MARKETING

  3. What Digital Marketing Is ? Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phone display advertising, and any other digital medium.

  4. New Non-linear Marketing Approch In order to engage customers, retailers must shift from a linear marketing approach of one-way communication to a value exchange model of mutual dialogue and benefit-sharing between provider and consumer. Exchanges are more non-linear, free flowing, and both one-to-many or one-on-one. The spread of information and awareness can occur across numerous channels, such as the blogosphere, YouTube, Facebook, Instagram, Snapchat, Pinterest, and a variety of other platforms. Online communities and social networks allow individuals to easily create content and publicly publish their opinions, experiences, and thoughts and feelings about many topics and products, hyper-accelerating the diffusion of information

  5. Why We Use Digital Marketing ? One of the reasons why digital marketing is taking over traditional marketing channels is the ability of Internet marketing tools to interact with targeted audiences in real time. Engagement in any form is what your customers expect to receive when interacting with your brand or business.

  6. Search Engine Optimization (SEO) This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include: Websites Blogs Infographics

  7. Content Marketing This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include: Blog posts Ebooksand whitepapers Infographics Online brochures and lookbooks

  8. Social Media Marketing This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include: Facebook Twitter LinkedIn Instagram Snapchat Pinterest Google+

  9. Pay-Per-Click (PPC) PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include: Paid ads on Facebook Promoted Tweets on Twitter Sponsored Messages on LinkedIn

  10. Affiliate Marketing This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include: Hosting video ads through the YouTube Partner Program Posting affiliate links from your social media accounts

  11. Email Marketing Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include: Blog subscription newsletters. Follow-up emails to website visitors who downloaded something. Customer welcome emails. Holiday promotions to loyalty program members. Tips or similar series emails for customer nurturing.

  12. Online PR Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR, but in the online space. The channels you can use to maximize your PR efforts include: Reporter outreach via social media. Engaging online reviews of your company. Engaging comments on your personal website or blog.

  13. Digital Marketing Training

More Related