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Google Semantic Search: Why SEO Experts Should Rethink Their

The following PPT discusses the major attributes of semantic search and offers guidelines for SEO professionals.

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Google Semantic Search: Why SEO Experts Should Rethink Their

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  1. Presented By WebGuru India Company Website www.webguru-india.com Company Blog www.webguru-india.com/blog/ Facebook Fan Page www.facebook.com/webguruinfosystems Continue……

  2. Google Semantic Search Time for SEO Experts to Rethink Their Strategy

  3. Google introduced Semantic Search on March 2012 as a more thoughtful and meaningful attempt to make SEO processes advanced and take it beyond content and targeted keywords.

  4. The Purpose of Semantic Search Semantic search aims to improve search result accuracy through considering various points such as- location, intent, variation of words, special queries, synonyms, concept matching, and natural language queries.

  5. What Makes it Special? Semantic search seeks to discern the meaning of the contextual terms in a database to generate more appropriate results. For instance, Google will comprehend two different meanings on writing “their” and “there”. It will differentiate the meaning of words like “New” and “New York” while trying to interpret the relation between words.

  6. Google Knowledge Graph Google’s Knowledge Graph acts as a support system for semantic search. It will respond to queries of users by providing them exact information. With Knowledge Graph, Google will no longer be just a search engine. It will also try answering for requested information instead of simply relying on websites for information. For example- if you type “weather California” in Google, it will provide weather condition of California immediately.

  7. Suggestion for SEO Experts Keywords are an integral part of SEO. To rank higher in semantic search, it is essential to use appropriate keywords in the right places in addition to ensuring the structure and quality of content. Keyword research also focuses on what the user actually means while looking up keywords. So, one has to keep in mind that an article consists well researched keywords.

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