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A Beginner’s Guide to Structured Data for SEO

Structured data may seem like a head-scratching topic initially, but it is essential for your SEO success. To know how it enhances your SEO, read our blog. https://webguruinfosystems782506011.wordpress.com/2021/01/19/a-beginners-guide-to-structured-data-for-seo/

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A Beginner’s Guide to Structured Data for SEO

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  1. A Beginner’s Guide to Structured Data for SEO Driven by algorithms, search engines have become smarter and unpredictable over the years. To maintain a steady organic ranking for your website, you cannot skip crucial SEO techniques and must keep up with algorithmic updates. And when talking of techniques, it brings us to structured data, the current catchphrase in the digital marketing landscape, especially the SEO. So, what is it? Well, it is an exclusive vocabulary we use for Google to understand the content of our website in a better way. Ask the experts of digital marketing services and they will tell you the growing importance of structured data in producing rich ranking results. For now, you can read our blog and get a fair idea about the same. We will break it down and make the topic easily digestible for you. Let us get into it! Structured Data and Schema Mark-up – How Are They Connected? Placed on the header section of your website, structured data is a standardized vocabulary that helps Google and other search engines to understand your website content for showing rich search results, which include images, snippets, carousels, and other non-textual

  2. elements. But what language does this vocabulary belong? Well, this is where schema mark- up comes to the fore. ADVERTISEMENT REPORT THIS AD Let us put it this way – schema mark-up is a type of code we use to frame structured data for achieving better communication with the search engines. Now, where do we get these pieces of code? A collective project by the popular search engines, Schema.org is a storehouse of such codes for writing the structured data. Beware! When you visit schema.org, you might get overwhelmed with several scheme types available on the site. Focus on those that are very much relevant to your website. Since it is a bit on the technical side, you may also seek help from the top SEO specialists for better guidance. Overall, what you must remember is the fact that if you do structured data right, Google can decipher your content effectively and may even present it as a rich snippet on its search engine rank result. Choosing the Right Coding Format –Play it by Google’s Rule! To create machine-readable data, Schema.org authenticates three types of encoding formats or mark-ups to be used – Microdata, RDFa, and JSON-LD. Wait! If you think you can randomly pick just any of these, you are wrong. To impress Google, you have to go by its rule. And guess which one out of these does Google want us to use? It’s the JSON-LD. What’s the reason behind this preference? Unlike RDFa and Microdata, JSON-LD facilitates easier implementation of structured data with only the necessary mark-up embedded in the tags. Also, there is no extra headache of adding HTML properties like the way it is for other formats. As a result, Google understands the information on your website and analyse whether or not it should be shown on the rich snippet results. Further, the SEO experts also opine that using JSON-LD does not let your website break as easily when other mark-ups are used. If you’re afraid to tread these technical arenas, you can get the right help by engaging reliable SEO services India. Hiring experts will save you from diving into intricacies but offer the desired results at the same time. So, what could be a better idea than this to feed two birds with just one scone? What Are the Benefits of Structured Data for SEO?

  3. Structured data is picking up steam not without any reason. To increase their online visibility and audience reach, websites are leveraging the potential of structured data to secure top spots in Google’s rich results. If you are to get a competitive edge, there is no way you can turn away from using this technique. So, here are some ways how structured data is going to decide your online success today, and in the time to come. Find a space in the Knowledge Graph of Google –You may find it bizarre but Google has to work hard to prepare its search engine results pages. And for the same purpose, it also maintains a database known as the Knowledge Graph for easy storage and categorisation of information. When you search for something on the web, Google displays the Knowledge Graphs cards on the right side of the search results from its repository. Implementing structured data helps your brand get recognised by Google’s Knowledge Graph and provides better brand visibility on the web. This, in turn, enables people to find relevant information and show interest in your brand. Improve your website’s click-through rates –Everything is connected and nothing works in siloes in the world of SEO. Imagine this for a second – when your website content shows up in the rich results of the SERP, it can improve the organic click-through-rate for your website. Although the increased organic-click-through rate is not a direct ranking factor, it helps driving new website visitors who may show interests in converting into customers. So, remember, you are not writing structured data to impress Google alone. Instead, this will help you prove to Google that you’reanswering users’ queries by providing only relevant and quality information. Complement semantic search results –How do you cater to people who don’t use keywords or relevant search terms for searching something on the internet? In that case, keyword optimization may not prove to be so beneficial for maximising your SEO efforts. To remedy such problems, Google relies on semantic search technology that understands search query input instead of matching keywords before showing results. According to the SEO experts, structured data can help you top semantic search results as well. It helps Google understand the intent of your page and furnish it for relevant search queries. Closing Thoughts – The technical parts of SEO are always a bit tricky to get around with, and structured data is no different. But the more information you provide Google, the better it can crawl and index your website content. If that requires you to get a tad technical, so be it. Moreover, to make it all fall in place without any hassles, you can always engage professional services. Your implementing structured data will make it easy for Google to rank your content and handle searches more effectively. Can’t wait to gain a competitive edge? Get started with structured data at the soonest! All the best!

  4. Resource: https://webguruinfosystems782506011.wordpress.com/2021/01/19/a-beginners-guide- to-structured-data-for-seo/ ……………………………………………………………………………………………………… WebGuru Infosystems Y8, Block-EP, Sector V, Salt Lake Kolkata-700091, India Website: https://www.webguru-india.com/ Email: enquiry@webguru-india.com Phone: +91-8420197208 Follow us on:

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