Everything You Should Know About Anchor Text

1. Everything Everything You You Should Should Know Know About About Anchor Anchor Text Text Before starting this article we would like you to perform a quick task go to Google and search for how to improve SEO efforts You will find link building as one of the crucial factors for SEO in all of the articles But what you may not find in those articles is that the words you choose for linking we mean the anchor text matter a lot This article addresses just that Today we will discuss everything about anchor

2. text its types optimization tips and so on But before delving into that let’s catch a quick glimpse of what is an anchor text and its importance in SEO activities What What Is Is An An Anchor Anchor Text Text An anchor is the text you click while moving from one web page to another True to its name it anchors two destinations on the internet together Consider this example Webguru Infosystems is the one stop destination for all digital solutions Here Webguru Infosystems is the anchor text Once you hover the mouse over the anchor you can find out that it links to the Webguru homepage and is not a malicious or mysterious file Importance Importance of of Anchor Anchor Texts Texts 1. These intimate the search engine say Google what your content is all about According to Google anchors provide a better understanding of the links than the pages can offer for themselves through meta title and descriptions That way anchors help search engines to better crawl the content and rank it on the SERP Search Engine Result Page 2. Other than enhancing your SEO efforts the anchors also tell the users what to expect from the link That way the users can determine whether the linked page is relevant for them or not Types Types of of Anchor Anchor Text Text 1. 1. Generic Generic Anchor Anchor Text Text

3. A generic anchor doesn’t include any targeted keyword Here the reader has to rely on the surrounding content for context clues A generic anchor may have an actionable language or a straightforward CTA Some of its examples include ● ● ● ● ● Click here Read more Download this This blog More info 2. 2. Branded Branded Anchor Anchor Text Text A branded anchor includes your brand name This is great for developing brand recognition For instance Webguru India from www webguru india com 3. 3. Exact Exact Match Match Link Link Text Text Exact match anchor text includes the specific keyword of the linked page For instance ‘digital digital marketing marketing services services’ linking to a page that targets the keyword digital marketing services Some other instances may include ● ● ● Best restaurant in Mumbai Running shoes Link building All the above mentioned examples assume that the link behind the text is targeting the exact phrase 4. 4. Partial Partial Match Match Anchor Anchor Text Text

4. This type of anchor text includes some other words along with the keyword used in the linked to page For instance “link building strategy” for a page that targets the keyword link building Other examples include ● ● “Purchase sports shoes” targeting sports shoes in Ireland “Useful SEO tools” targeting SEO tools 5. 5. Related Related Anchor Anchor Text Text Instead of the precise keyword phrase related anchor words use a variation of the target keyword used in the page These anchors help Google crawlers better understand the content of the links It also keeps your link profile quite diverse Some examples of related anchor are as follow ● “Facebook content strategy” targeting Social Social media media marketing marketing services services ● “Nike Joyride” targeting buy sports shoes 6. 6. Naked Naked Link Link Anchor Anchor Text Text This is just the clickable URL pasted into the content from the browser bar You may see such links in the reference section of a content Here are two examples of naked anchor https yourstory com mystory prepare zero click searches extensive guide

5. https webguruinfosystems yolasite com website design hacks you must know php 7. 7. Long Long Tail Tail Anchor Anchor Text Text Long tail anchor text is somewhat similar to partial anchor but it contains even more number of words Sometimes such a descriptive anchor may include an entire subheading or title for a link Some examples of long tail keywords are ● ● ● How to save money on Google Ads Latest digital marketing trends How to audit your site to enhance ROI Now that you have learnt about the variants of anchor text you may want to know about how to optimize for an anchor text Take a look at the following passages How How to to Optimize Optimize for for an an Anchor Anchor Text Text Let’s start with a flashback Even a few years back SEO practitioners used a lot of exact match anchors for manipulating the Google algorithm By using such keyword centric anchors to point at their site they could easily end up ranking higher But this deceptive practice was crashed down by Google’s Penguin update This compelled the practitioners to tweak their anchor strategy Here are some handpicked ideas preached and practised by Gen Y professionals at any top top SEO SEO agency agency Go through these and adopt the same

6. ➢ Avoid Avoid Excessive Excessive Use Use of of Exact Exact Match Match Anchors Anchors We admit that Google still pays keen attention to the anchor words and use them for judging the content of your site But manipulating Google algorithm with keyword rich anchors is not rewarding anymore In fact with the Penguin algorithm update Google looks more closely at the keywords used in an anchor text And if numerous links to a page say your site’s home or contact page use the same keyword rich anchor text Google may sense spammy behaviour and penalize your site Further Google’s BERT Bidirectional Encoder Representation from Transformers algorithm is a deep learning algorithm that uses natural language processing to comprehend and rank web pages Therefore instead of simply reading the anchor text Google’s crawlers may scan the surrounding words and sentences for context clues Also excessively keyword centric anchors will appear to be contrived and affect User Experience UX So instead of using over optimized anchors maintain a free flow of writing This will produce a positive UX ➢ Use Use Relevant Relevant Anchors Anchors This is a crucial part Relevance is a key aspect of SEO Firstly ensure that the anchor words relate to the context of your present content as well as justify the topic of the linked article For example if we are writing a content on “how to optimize a website to boost SEO ranking” we may place an anchor how to write SEO friendly content Note that the anchor words are relevant to the context of the content and if you click on the link you will find a comprehensive guide on the same

7. Secondly make sure that the linked article is relevant to the present content This helps the search engines to crawl your site better We don’t have to go any further to find an example The previous example is fitting for this ➢ Use Use Long Long Tail Tail Anchors Anchors This is the ideal way of using anchor text This freely flows with the context of the content without affecting readability This also gives you enough opportunity to explain the topic of the link You can also distribute various types of anchor text depending on the context But it’s better to avoid excessive use of generic anchors click here find more etc or naked anchors Conclusion Conclusion Feeling stressed to digest all the information Simply engage SEO professionals who can help you modify and properly use anchor text as part of their SEO services services SEO Here’s our best tip use anchor text for readers to help them find out more information about a relevant topic Remember Google or any other search engine for that matter prioritizes user experience And if you adopt the same strategy Google will automatically reward you Well as they say pursue excellence and success will follow Liked our blog Feel free to share

8. Source Source https https www www webguru webguru india india com com blog blog anchor anchor text text everything everything you you should should know know WebGuru WebGuru Infosystems Infosystems Email ID enquiry@webguru india com Phone No Mobile No Visit Us https www webguru india com Stay Stay Connected Connected Via Via https www facebook com webguruinfosystems https www linkedin com company webguru infosystems pvt ltd https twitter com webgurutweet http pinterest com webguruindia https instagram com webguruinfosystems