How to Manage the Social Media with Covid-19 Around

1. How How to to Manage Manage the the Social Social Media Media with with Covid Covid Around Around The suddenness and ferocity with which the Covid pandemic has struck the world is unprecedented With people forced to quarantine themselves and maintain social distancing people’s lives and livelihoods have taken a downward spiral However the silver lining is that the crisis will blow over once a vaccine is found or herd immunity is developed Till such time the new normal would be the disruption which everyone is witnessing now In such times how does our interaction with social media change or evolve Is it time to leverage the power of social media to your advantage and accused of being exploiting a situation or remain with your target audience is the moot question So let us discuss a few things to do on social media during a crisis of such kind Remember never before in history we had the power of the internet and as a corollary the social media to move forward even during a global pandemic like Covid Let us make it count then instead of throwing our hands in despair # # Don Don’ ’t t Act Act In In Haste: Haste: In times of crisis it is usual to get panicky by thinking about the uncertain future And in most cases the first instinct is to take hasty decisions without taking every aspect of your business and the crisis into consideration The result however can turn out to be adverse for your business For example if you write a post selling your products or services your target audience is likely to feel surprised or worse angry They might think that you are exploiting a situation for business gain So the first lesson is not to go on a relentless business drive but understand what your audience might be thinking during such a crisis Don’t go on posting content on your social media profile as if there is no tomorrow Curate each post by keeping in mind the probable reaction of your audience The social media post should strengthen your

2. brand proposition and show the humane side of your business Instead of being overtly business like try to assuage the concerns of your clients about the crisis by posting positive notes In case you find it difficult to come with the right idea take insights from the social media posts of reputed companies # # Ask Ask Questions Questions About have any compelling case that your audience is looking at you for ‘guidance ’ do not About Your Your Brand: Brand: In the initial days of the crisis if you do not comment Ask yourself questions like will your comment be seen as an attempt to milk the crisis or will your comment really help your audience to deal with the crisis However instead of sitting idle think how your brand can be of help in such times For example can it take part in fundraising activities by involving the members of your audience to help the destitute hit hard by this crisis So plan your activities in such a way that your profile amongst the target audience rises A look at the Facebook page of the World Health Organization can guide you www facebook com WHO about the type of messaging you should post # # Tonality: Tonality: While curating a well thought out and well intentioned message during the crisis is important care should be taken about the way to convey the message Remember your audience may be disproportionally impacted by the pandemic or is wary of its short or long term implications So your message should not appear as inconsiderate or out of place say with memes jokes or GIFs It is advisable to use your social media platform to disseminate information on the pandemic Yes you can share properly vetted humorous messages to spread cheer amidst the gloom # # Sensible Sensible Messaging: share information to their target audience about the pandemic Messaging: There might be a tendency among businesses and brands to However the information must be vetted and taken from reliable sources Your post should not be seen to be fuelling panic with false or outdated information Also ensure proper use of hashtags as wrong usage can lead to issues For example using #Covid hashtag your brand should not be seen as promoting itself Rather leave such hashtags for concerned authorities or brands dealing with the crisis Let’s understand one thing that a crisis situation is not a marketing opportunity # # Business Business As As Usual: Usual: It is possible that at some point the audience will get bored

3. with the news about Covid Rather they would look for normalcy Your brand can review its approach at that point and recalibrate the strategy especially with social media Start with brand promotion by being human centric rather than business centric Conclusion Conclusion The present pandemic can be categorized as unprecedented for this generation and needed to be handled wisely by businesses With social media emerging as the go to platform for people locked inside their houses maintaining social distancing your brand should leverage it properly Be careful not to appear as exploiting the situation but be a responsible brand dealing with human emotions Source Source http http ezinearticles ezinearticles com com How How to to Manage Manage the the Social Social Media Media With With Covid Covid Around&id Around&id WebGuru WebGuru Infosystems Infosystems Email ID enquiry@webguru india com Phone No Mobile No Visit Us https www webguru india com Stay Stay Connected Connected Via Via https www facebook com webguruinfosystems https www linkedin com company webguru infosystems pvt ltd https twitter com webgurutweet http pinterest com webguruindia https instagram com webguruinfosystems