How to Write SEO friendly Content?

1. How How to to Write Write SEO SEO friendly friendly Content Content Once upon a time SEO content writing meant to optimize content with proper keywords to secure a higher rank in search engines like Google However that term has lost relevance in today’s SEO landscape That’s because SEO content was solely dedicated to the search engines

2. rather than humans And Google algorithm no more approves of it Why Why Because Google algorithm is gradually becoming a programmatic representation of the human searcher Naturally The algorithm is trying to promote the most relevant site that caters to the searchers So the answer to “how to rank” is to serve what’s perfect for the searchers The new definition of SEO content should be to write content in a way that people can really enjoy The bottom line is and we cannot stress this enough SEO friendly content is no more only about stuffing keywords But wait there’s more to it How How to to Write Write SEO SEO Friendly Friendly Content Content SEO friendly content clearly and comprehensively answers the searchers’ intent and has a high degree of trustworthiness and authoritativeness That’s a whole lot of information in a single sentence Let’s break it down Answering the searcher’s question is the first and foremost criteria for being SEO friendly content This means the content has to be dictated by the questions posed by the audience

3. Therefore target audience plays a significant role here Rather than sprinkling irrelevant keywords across all the pages it’s better to write a user centric content Here are some shortcut tricks that you may try ➢ Select Select a a Relevant Relevant Topic Topic Before writing content get some topic ideas from “people also ask” or “searches related to” section These are the queries that people are actively looking for on the web Now answer as many questions of course they have to be related and relevant to your niche as you can in your content And voila Google or any other search engine for that matter may favour your content for being comprehensive and user centric and reward it with a higher rank ➢ Mind Mind the the Clarity Clarity Pose yourself as a searcher Do you like to get an answer that is vague convoluted and clunky or specific direct and straightforward We don’t have to give an answer right Google’s mature algorithm too thinks in a similar manner Let’s start from the basics No matter how much meticulously researched content you write your entire effort can be ruined for some simple we

4. mean silly grammatical errors Don’t hesitate to use potential tools such as Microsoft Word’s “Grammar and Refinements” settings It may help you to ● Replace complicated words with simpler variants ● Go from passive voice to active ● Swap wordiness for crispness ➢ Organize Organize the the Content Content It’s not only enough to write an informative content but it’s equally or perhaps more important to organize the materials in a concise manner In fact a relevant concise and structured content has a higher chance to get ranked for the featured snippet It’s the top organic result placed right after the ad And Moz reports that the CTR Click Through Rate can be increased from to once a content is placed for a featured snippet Here’s a pro tip the ideal length for each paragraph must be between words to rank for a featured snippet Learn more such unconventional yet effective tips to optimize your content for featured snippet and drive more traffic to your site By now you must be wondering why we haven’t yet come across keyword optimization the sovereign ruler of SEO practices

5. Well let’s dig into that now How How Can Can We We Use Use Keywords Keywords Yes this is a million dollar question and every SEO geek has a distinct opinion about it But before addressing this we need to know how we should NOT use the keywords Back in when Panda Penguin and BERT algorithms were yet to hit us our SEO content practices solely depended on ■ Adding the target keyword and some close variants in the content for a number of times ■ Including the keyword to various “magic” places such as the title tag meta description H and so on ■ Writing a certain length of article to achieve rankings But Google’s algorithm has matured and according to the experts at any top top SEO SEO agency agency such practices are no more relevant Now getting the content ranked is not a matter of stuffing keywords in fact that may lead to penalizing your site It’s about offering an exceptional experience to the users and satisfying the searchers’ intent Check Check out out how how you you can can do do that that 1. 1. A A Radical Radical Shift Shift from from Keywords Keywords to to the the Queries Queries

6. When we assign the writers to optimize a content for certain keywords their motif change from “How can I provide the answer to the searchers’ query ” to “How can I include these keywords into the content ” This approach is what we need to address first While writing content you need to focus more on the answer answer rather than stuffing keywords In fact Google’s Penguin algorithm penalizes sites with irrelevant keyword stuffed content Here take a look at the optimum keyword density for a content and don’t go overboard 2. 2. Long Long tail tail Keywords Keywords to to the the Rescue Rescue Long tail keywords are more specific than generic ones Therefore you may expect to get qualified leads on your site People searching with only “SEO” perhaps have no clue what they are looking for But someone searching for “cost effective SEO SEO services services in Mumbai” has a higher chance to convert So stop spending bucks on numerous vanity keywords and pick one or two long tail keywords to drive better results Also since fewer websites compete for long tail keywords these come at a lower bid You see killing two birds with one stone is not simply a proverb

7. 3. 3. Maintain Maintain a a Natural Natural Flow Flow of of Writing Writing We have already discussed some pro tips to write engaging web content These are all the more relevant in today’s age of BERT algorithm This is a neural network oriented technique for Natural Language Processing NLP To put it simply it can help Google better discern the context of the words in a search query For a better understanding let’s take a look at the basics of NLP This branch of artificial intelligence deals with linguistics and aim at enabling the computers to comprehend communication BERT lets the language model to realize the word context the manner of natural human based on its surrounding words No more do you have to include the exact keywords that affect the natural flow of reading Therefore instead of “how many orange orange varieties varieties are there ” you may write “how many varieties varieties of of oranges oranges available in the world ” This maintains a conversational tone of writing You can also use related variants of a word for example ‘adults’ for ‘grownups’ and still get rank on the SERP Search Engine Result Page As long as your answer meets the searchers’ query you are good to go Go through the SEO trends to learn more about how to survive in the age of BERT algorithm Conclusion Conclusion The first mistake that most people do is to distinguish between SEO and

8. flesh and blood searchers Consider the duo to be similar and it will channelize your SEO strategy in the right direction Nowadays SEO ecosystem revolves around E A T content A content that has a high degree of Expertise Authoritativeness and Trustworthiness is considered to be the SEO friendly content So there you go focus on searchers’ intent generate valuable content and expect to achieve a high rank anytime soon You may also take a look at how to write social media engaging content because it has a great impact on driving brand awareness Don’t forget to thank us later Source: https www gizmobolt com how to write seo friendly content ---------------------------------- WebGuru Infosystems Email ID: enquiry@webguru-india.com Phone No.: +91-33-40200844 Mobile No.: +91-8420197208 Visit Us: https://www.webguru-india.com Stay Connected Via: https://www.facebook.com/webguruinfosystems https://www.linkedin.com/company/webguru-infosystems-pvt--ltd- https://twitter.com/webgurutweet http://pinterest.com/webguruindia https://instagram.com/webguruinfosystems