Top-notch Mobile App Development Trends to Look Forward to in 2017

1. Top-notch Mobile App Development Trends to Look Forward to in 2017 Mobile apps are being built for smartphones, mobile wearable devices, IoT-enabled devices, smart homes and much more. 2017 brings in a momentous opportunity for entrepreneurs to embrace the change, as this space promises to be very exciting. Here the most spectacular mobile app development trends to watch out for in 2017. Augmented Reality(AR) is revolutionizingbusiness apps. Retail sector is embracing augmented reality technology to enhance customer engagement and spike up sale. AR apps can identify products through image recognition. Retail brands are exploring in-store navigation that allow customers to find specific items without having to search the entire store. People are using AR to find cars lost in the parking lot. Augmented Car Finder is one such app, which creates a visible marker revealing your car hidden in the parking lot. Additionally, the app will calculate the distance between you and your car, and give the direction in which to find it. Other AR apps like iOnRoad help prevent car collisions, while providing robust navigation, and alerting you when you’re speeding.

2. Business are investing in AI embedded apps. AI powered self-learning apps customize what they display to users based on their personal preferences. Macy’s is one such forward-thinking brands that has incorporated AI in its business. Macy's On Call app, answer shoppers’ in-store questions, such as where a specific clothing brand is located. The app is built on location-based software and has access to Watson’s cognitive computing resources from IBM. AI based in-store shopping apps use self-learning algorithms, and can process natural language to interact with customers. The app enables retailers to sell more products, give less discounts, spot popular fashion trends among customers, and provide them with opportunities to maximize profits. Cloud based apps are impressive. Cloud based mobile apps will directly fetch data from cloud, thus saving space in your smartphone internal memory. Cloud-based apps are deeply enabled to sync and share data in real time with other devices. This is driving several innovations. There are several popular cloud apps used at work such as Cisco's WebEx - the cloud service that hosts web conferences, Amazon Web Services – cloud based service that hosts every flavor of enterprise app, Microsoft Office 365, Dropbox, FedEx US, and many more. Enterprise Apps & Micro-apps will get more advanced. An enterprise mobile app is designed to help organizations manage, streamline and restructure their business processes on the go. Common Types of Enterprise Applications are Automated Billing Systems, Payment Processing, Customer Relationship Management (CRM), Enterprise Resource Planning(ERP), Call center and customer support, and many more. CRM software services such as Salesforce.com is on the cloud to enable businesses with global customer communication, and optimize productivity. End-Useruses a Micro-app directly on the mobile. A Microapp intergrates the different functionality of various phoen applications such as retreiving the contact list from the Contacts object, taking an image from the Camera object, etc. Each object automatically generates the MicroApp interface. Application security to be more important than ever before. The security of a smartphone is critical more than ever as it is used to access large amount of sensitive data such as login information to various accounts. Mobile apps include logging methods. Hackers steal confidential information by exploiting security gaps in mobile apps. At the API (Application Program Interface) level robust in-built security features must be added with high priority. There are many paid and free Google Android and Apple iOS apps which have been hacked. Two-step user authentication for mobile apps especially mobile banking is no

3. longer exceptional. Developers are keenly focusing on making apps with highly developed security features. In order to combat rouge app with malware content, Apple is strongly relying on Swift – Apple's own programing language, and moving beyond Objective C. Google is adding automatic security updates and developing app permission model characterized by a high level of granularity. Apps for wearable technologies will be gamechangers. Wearable device frees the user from directly interacting with the device, which is drastically different than any computing device such as smart phones or tablets, where the user must directly interact with the device. As a result wearables generally have very little user input. According to Forbes, wearables can improve employee productivity and satisfaction. App development companies are developing apps for smartphones as well as for wearables. Some very popular wearable apps are Fitbit Charge 2, Apple Watch Series 2, Garmin Forerunner 235, Huawei Watch, Oakley Radar Pace, Withings Steel HR and Samsung Gear S3. The popularity of wearables will depend on the valuablity of the apps that accompanies them. For e.g., a setting in healthcare might see a surgeon wearing Google Glass to monitor patients vitals during an operation without have to stop the procedure. Location Based Services (LBS) apps will gain more popularity. Location-based services (LBS) on smartphones can deliver real-time traffic information or weather updates to users. It can help customers on the move to find the nearest store location. It can help deliver targeted ads to potential customers in a city, using their location information, so that they may actually make a purchase decision based on the ad. Unlike traditional websites, mobiles apps brings value to your customers, strengthens customer engagement, and helps your business grow and stay competitive in the marketplace. If you have a vision, WebGuru can help you achieve it through mobile app development. You can read the full content: https://www.linkedin.com/pulse/top-notch-mobile-app- development-trends-look-forward-2017-raju -------------------------- WebGuru Infosystems Email ID: enquiry@webguru-india.com Phone No.: +91-33-40200844 Mobile No.: +91-9831159354

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