Simple ways to use a blog to improve SEO results

1. Simple ways to use a blog to improve SEO results Apparently every company has a blog these days. But very few organizations fully capitalize on their blog content to maximize SEO results. Here are some simple ways a blog can improve your website’s visibility, traffic and effects. Create a convincing name for your blog: Marketers should be creative and more descriptive when naming the blog piece of a website. Your blog name is also an optimization opportunity. Some portions should be taken care of like the primary theme of the blog, compelling description in my industry, incorporate important SEO keywords in the blog’s title & trying to reach the focus audience. Coming up with a descriptive name and optimizing around a theme can lead to incremental organic traffic. Remember, if it is difficult to create a name for your blog that includes keywords you are trying to target, then try to at least include those keywords within the page title of the blog. Reach a specific audience with each post Focus should be on each blog post be written for a specific segment of your target audience. This allows marketers to create content that is optimized for specific customers and contains target keywords related to specific needs and solutions. Implement an effective URL structure An effective URL naming convention is good for venders and website visitors for a number of reasons: Make results reporting easy: Certain companies do not include “/blog/” in their URL syntax when keeping the blog on their main website domain. Which makes it little more difficult to track the overall progress of the blog within analytics. It’s an urge that you include /blog/ in your URL structure to improve the ease of blog results reporting. Ensure user-friendly URLs: While forming the URLs for each post, many venders include every single word in the title of the post in the URL. This can be long, tough to read URLs. Try to make your blog URL descriptive but also short & relevant. Try to leave out conjunctions such as “and,” “but” and “or” within your URLs. Frequently optimize blog content: SEO developments don’t always require new website content. Look for additional opportunities to optimize existing blog posts. Analysis current content and identify opportunities for additional on- page SEO. Leveraging existing blog content can save precious time and resources. Here are some possible optimization techniques for existing blog content: Add internal links to other relevant pages on the website. Add optimized images or optimize existing images. Link one post to another related post. Review title tags and Meta descriptions to ensure targeted keywords are included.

2. Find & fill content gaps: Blogs can be a fast and easy way to create content specifically designed to fill SEO gaps. Is there high-priority SEO phrases that you are struggling to rank for? Does your website lack content related to these words? If yes, then these topics are great candidates for new blog posts. Add optimized images & videos: Images help to create a positive experience and can increase visitor engagement. They also provide incremental SEO value. Remember to include images in your blog post and optimize them with descriptive alt tags, including high-priority keyword phrases where appropriate. Blog posts also provide a great home for video content. Review your YouTube page. If you already have video content that could enhance a blog post, videos keep users engaged and allow marketers to provide additional educational opportunities. Capitalize on social media sharing: Social media is a great platform to share your blog post. It keeps your social media sites current and relevant. Helps keep your audience engaged. Because social signals are included in the ranking algorithm, it improves SEO results. Social links help to increase referral traffic. Always share the blog post on social channels. Try to share a couple sentences describing a brief summary of the post or an excerpt from the post. Remember to include keywords you are targeting within the social media posting as these social signals can help with rankings. Social media marketing (SMM) has a great influence in the modern web market. Be assured that you are fully realizing the potential SEO benefits of your blog. Create a convincing blog name, optimize content for specific audiences, optimize your blog URLs, add images and videos, implement schema and share blog content via social channels. Go through our link for all details, how SEO agency works from one of the best SEO in UK: https://goo.gl/7SXx9f