How to Start a Digital Marketing Agency in India? [Step by Step Guide]

1. How to Start a Digital Marketing Agency in India? [Step by Step Guide]

2. A digital marketing agency is the company that helps businesses promote their goods and services on digital platforms. The primary goal is to generate brand awareness, leads, and sales for businesses. Both big and small digital marketing agencies exists in India. What is a digital marketing agency?

3. Opportunities in Digital Marketing in 2020 • 4.48 billion people are online globally, which is 57% of the world population. • 3.4 billion people are active on social media • Search engines drive 93% of all website traffic. • 47% of small businesses consider marketing as a growth factor • 64% of small businesses have a website • 61% of small businesses invest in social media marketing • 92% of people visit a site and research before visiting a store

4. 11 Steps to Start and Grow a Digital Marketing Agency • Learn Digital Marketing • Define your Brand name • Purchase domain & hosting • Legal registrations & taxation • Design an appealing website • Define your niche and specialization 7. Define your payment model 8. Start promotions for your agency 9. Develop a sales process 10. Project management & delivery 11. Team development

5. 1. Learn Digital Marketing & Management Skills 2. Define your Brand Name Learning is the first step towards your journey in business. The more you know and understand, the better you can help your clients. If you are passionate about digital marketing and keen on helping businesses achieve success, you will grow your agency. It’s crucial that you spend a good time brainstorming the right brand name for your agency. You can think about things you love, the places you love, your interests, your passions, your The brand name must be short, catchy, and easy to remember.

6. 3.Purchase domain & hosting 4.Legal registrations & taxation Learning is the first step towards your journey in business. The more you know and understand, the better you can help your clients. If you are passionate about digital marketing and keen on helping businesses achieve success, you will grow your agency. For entrepreneurs, it is essential to follow the law and register the company as per government norms. Learn the basics of company norms, taxation, and other government guidelines related to your business.

7. 6.Define your Niche and Specialization 5.Make an Appealing website Your prospect clients will visit your website to understand your business. In other words, the First Impression of your company will be your website. Do you know, 94% of first impressions are design-related. Your services may be best, but if your website cannot convey the message, you will lose many customers in the long run. Digital marketing agencies commonly provide a wide range of services. Depending on client business needs agencies suggest specific services to clients. Full-Service Digital marketing agencies usually offer  many services

8. 8. Start promotions for your agency 7. Define your Payment Model Now it’s time to start your promotions. Many new digital marketers make a big mistake and ask questions in Quora or other platforms about how to get clients. Think about it, if a digital marketing specialist himself doesn’t know how to get clients per his business. How can he generate leads for clients? When you decide the pricing of your services, always define the value you bring to client business. Clients are willing to pay based on the value you deliver for their business. Don’t compete with other agencies on price; compete with them on your value and expertise.

9. 10. Project management & delivery 9. Develop a sales process Congratulations you have got a project now it’s time to deliver what you have promised. Many digital marketers over promise and under deliver due to which many clients lose trust in the agency. It is very vital to have a project management system for your entire team so that it is very effectively monitored and works systematically. In simple terms, your Sales process must define the actions a salesperson should do to convert a prospect to a customer. Well defined sales processes will help the salesperson answer client queries with confidence and clarity. In more prominent agencies you must have a unique

10. 11. Develop your Team  • One person cannot achieve great success; you need a team to help build your agency. If you work Solo, you are more like a freelancer. So take a step forward and start building your team. The success of an agency depends on the quality and experience of team members. Always hire people who are creative, strategic, enthusiastic and passionate about digital marketing. Hire good people and train them well.

11. Conclusion: Starting your own agency is a great step towards your future growth. Don’t rush to do things quickly. Take your time and build your agency which can deliver quality results. Follow our guide and build your digital marketing agency in India.

12. Any Question You Can Find Us At : www.webtrainings.in webtrainings.2009@gmail.com Thanks