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Engaging the Next Generation with Trade Unions: A Multimedia Initiative

This multimedia project aims to examine the relationship between young people and trade unions in the UK, particularly focusing on youth engagement, unemployment, and the influence of these issues on social unrest. The project includes a TV package featuring an interview with Frances O’Grady of the TUC discussing outreach to youth, supported by online content such as articles, live blogs, and interactive social networking platforms like Twitter and Facebook. Our target audience consists of young adults, making it crucial to facilitate meaningful dialogue around trade unions’ role in their future.

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Engaging the Next Generation with Trade Unions: A Multimedia Initiative

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Presentation Transcript

  1. MAJOR MULTIMEDIA PROJECT PITCH2011/2012 Hannah Sivyer Level H Specialism - Tv SUPERVISOR – LOUISE MATTHEWS

  2. AIM OF PROJECT… To focus on the engagement between young people & Trade Unions in the UK TRADE UNIONS & THE NEXT GENERATION

  3. RESEARCH

  4. MAIN QUESTIONS TO FOCUS ON…

  5. Tv package

  6. Online content • Online Story • A feature about the TUC’s Next Generation ‘issue’ – including an interview with Frances O’Grady about how the TUC is attempting to engage with young people. • Explore whether youth unemployment and alienation played a part in the riots during the summer.

  7. Social networking Twitter @unionsnextgen

  8. Social networking Blog Trade Unions the next generation

  9. TARGET PROGRAMME • 7.50-7.55pm • Mid-week • 3 Minute feature at end of News Programme • Watched by 2.3 million ABC1 Adults every month • Slight Female Bias • 35, 565, 000

  10. CHANNEL 4 News WEBSITE A full story & Links to various online content relating to the feature • Online engagement: Invites reader comments, includes live blog & provides Twitter and Facebook links. • Online visuals: • 3 minute TV package & photos IMPROVEMENTS?

  11. COMPETITION ITV NEWS BBC NEWS Broad spectrum of audience Conventional style Inform, educate & entertain Online engagement – more interaction with audiences, variety of links & angles to each story. 5.10 millions daily viewers (Tuesday 1st November) • ITV reaches 74% of 16-34 year olds weekly • Second largest television news audience in UK • Online engagement - Socially interacting with audience via Facebook, twitter, blogs and email. • Lack of online content • 3.10 million daily viewers (Tuesday 1st November)

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