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Eeva Kemppainen

Discussion to start the workshop (note for yourself) Ask for 2 answers from each table: Which food brands or advertisements do you remember? + tell your name, please Hands up: How many of you know what is a subvertisement? Advertisement = advert = ad Subvertisement = subvert. Eeva Kemppainen.

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Eeva Kemppainen

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  1. Discussion to start the workshop (note for yourself)Ask for 2 answers from each table: Which food brands or advertisements do you remember? + tell your name, pleaseHands up: How many of you know what is a subvertisement?Advertisement = advert = adSubvertisement = subvert

  2. Eeva Kemppainen

  3. Program of the workshop

  4. Let’s talk about advertising In general, what is the aim of an advertisement?Which things interest or speak to you in food ads?

  5. What kinds of impacts do the production and consumption of food have on the world around us? #wellbeing of the environment #everyday life and work of people #consumer choises #animal rights #politics #grocery industry #health #agriculture #impacts of ads

  6. Message and ways of affecting in advertisements ”A crunchy salty novelty… The best has its colour. Blue.”

  7. Message and ways of affecting in subvertisements ”A small piece of slavery… This is Finland.”

  8. Subvertisement gallery

  9. Make your own subvertisement!

  10. Global Meal – subvertisement competition

  11. What did we learn today?

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