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Navigating the Internet for Procurement Opportunities Presented to:

Navigating the Internet for Procurement Opportunities Presented to: Small Business Administration Georgia 8(a) Firms. EC. Arthur L. Brown 770-732-9392 art@lescot.com. Electronic Commerce Defined (EC).

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Navigating the Internet for Procurement Opportunities Presented to:

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  1. Navigating the Internet for Procurement Opportunities Presented to: Small Business Administration Georgia 8(a) Firms EC Arthur L. Brown 770-732-9392 art@lescot.com

  2. Electronic Commerce Defined (EC) The electronic exchange of business/technical information using Electronic Data Interchange (EDI), Email, Electronic Funds Transfer (EFT) and other similar technologies.

  3. CHANGE Business Climate Now Forever

  4. Why/Uses for E-Business? • In order to sell goods and services • Time-saving business communications • To easily share necessary information with other staff members/businesses

  5. Why/Uses for E-Business? (cont’) • To purchase required goods and services • Create data once and use it many times • To reduce costs of traditional operations

  6. Why/Uses for E-Business?(cont’) • To be electronically linked to the rest of the business community (world-wide)

  7. Economic Forces Driving Electronic Commerce Cost of Labor Telecommunications Costs Computing Costs

  8. Research Your Market to Find Answers To: • Who are my customers • Where are they located • What does/will make them by my product/services • What is my optimum selling price • What should my advertising/promotional message consist of • How do I get to them

  9. Market Research Methods • Primary Research • Provide online surveys, questionnaires, online focus groups • Study your traffic logs • Example: http://www.zoomerang.com/login/index.zgi http://www.surveymonkey.com/

  10. http://info.zoomerang.com/

  11. Start by Defining Your Business Classification • North American Industrial Classification (NAICS) Code - http://www.census.gov/epcd/naics02/ • Standard Industrial Classification (SIC) Code - http://www.census.gov/epcd/naics02/ • Federal Supply Classification (FSC) Code -http://www.softshare.com/tables/pscs/ • National Institute of Government Purchasing (NIGP) -http://www.nigp.org/ • Commercial and Governmental Entity (CAGE) Code -http://www.dlis.dla.mil/cageserv.asp • Data Universal Numbering System (DUNS) Number -http://www.dnb.com/US/

  12. http://www.census.gov/epcd/naics02/

  13. http://www.nigp.org/

  14. http://statepurchasing.doas.georgia.gov/02/doas/osp/home/0,2469,35226973,00.htmlhttp://statepurchasing.doas.georgia.gov/02/doas/osp/home/0,2469,35226973,00.html

  15. www.dnb.com/US

  16. Market Research Methods (cont’) • Secondary Research Sources • Company Data • Industry Sources/Associations • Governmental Agencies • Universities/Libraries • Search Engines • Trade Journals • Investment Industry Analysis • Internet Analysis

  17. http://www.census.gov/epcd/cbp/view/cbpview.html

  18. http://www.bea.gov/

  19. Procurement Personnel Need to Know (Public Sector) • Small and Disadvantaged Utilization Specialists (SADBUS • Small Business Liaison Officer • Users • Contracting Officer • Competition Advocate • Program Manager • http://www.osdbu.gov/Member_List.htm

  20. http://www.dodscrc.org/links.htm

  21. Procurement Personnel Need to Know (Private Sector) • Buyers • Purchasing/Procurement • Supply Chain Managers • Supplier Diversity • Program Manager

  22. Who’s the Competition • Who are your competitors • Where are they located • What are their strengths/weaknesses • How does my product/service compare

  23. Marketing Strategy Development • A marketing strategy is a target market and a related marketing mix • A target market is a similar group (market segment) of customers to whom you wish to appeal • A marketing mix consists of a group of controllable variables (product, place, promotion, price) which are put together to satisfy a target market

  24. Target Market Profile Parameters • Demographic • Geographic • Cultural and ethnic groups • Economic • Power • Industry Type • Psychographic • Values, attitudes, beliefs • Lifestyles

  25. Target Market Segment Examples • Homeowners with homes valued at $1million and over • Professional athletes • Colleges and Universities • Families between the ages of 20 and 45 years of age • Federal, state and local governments

  26. Sources to Identify Target Markets/Commercial • Build/Existing Contact Database • Access/Purchase Database • Reference USA • http://www.referenceusa.com/ • Yellow Pages • Yellowpages.com • Thomas Register • http://www.thomasnet.com/

  27. Sources to Identify Target Markets/Government (cont’) • U.S., State and Local Governments • Federal • http://www.fedbizopps.gov/ • http://www.hq.usace.army.mil/cepr/ASFI.htm • https://www.neco.navy.mil/ • http://www.mbda.gov/index.cfm?fuseaction=login.main&returnAddress=fuseaction%3Dpx2%2Ephx%5Fmain • State and Local • http://www.statelocalgov.net/index.cfm

  28. Custom computer programmers in Fulton County – NAICS 541511

  29. Banks in Fulton County

  30. Procurement Research Sources • Historical Purchases • E-Procurement Database – http://www.fpdsng.com/ • Current Purchases • Fedbizopps - http://www.fedbizopps.gov/ • NECO - https://www.neco.navy.mil/secure/register/register.cfm • Army Single Face to Industry - https://acquisition.army.mil/asfi/ • Projections • Agency Procurement Forecasts - http://hqlnc.doe.gov/support/SmallBusUtil.nsf

  31. www.fpds.gov

  32. Report PermissionsThis report is availablefor viewing by:everyone b and B 2 Active filters DEPT OF DEFENSE 561720 HEALTH AND HUMAN SERVICES, DEPARTMENT OF 561720 GENERAL SERVICES ADMINISTRATION 561720 COMMERCE, DEPARTMENT OF  Contracting Department Name VETERANS AFFAIRS, DEPARTMENT OF 561720 HOMELAND SECURITY, DEPARTMENT OF 561720 TRANSPORTATION, DEPARTMENT OF 561720 STATE, DEPARTMENT OF 561720 TREASURY, DEPARTMENT OF THE 561720 561720 INTERIOR, DEPARTMENT OF THE SOCIAL SECURITY ADMINISTRATION  NAICS Code NATIONAL AERONAUTICS AND SPACE ADMINISTRATION AGRICULTURE, DEPARTMENT OF 561720 ENERGY, DEPARTMENT OF 561720 ENVIRONMENTAL PROTECTION AGENCY 561720 JUSTICE, DEPARTMENT OF 561720 561720 561720 LABOR, DEPARTMENT OF 561720 NATIONAL ARCHIVES AND RECORDS ADMINISTRATION 561720 OFFICE OF PERSONNEL MANAGEMENT 561720 J. F. KENNEDY CENTER FOR THE PERFORMING ARTS 561720 Base and Exercised Options Value 561720 of 2 ReportPropertiesDescription: Comments: Location: Personal FolderKeywords: CreationDate: Monday, October 22, 2007 8:52 PMLastModified Date: Monday, October 22, 2007 8:52 PMCreatedBy: art@lescot.comLastModified By: art@lescot.com • Send • Export • Highlighting • Drill • Charts • Save • Save As • Edit

  33. http://www.fedbizopps.gov/

  34. http://hqlnc.doe.gov/support/SmallBusUtil.nsf

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