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Digital Marketing Pros and Cons

If you’re a big company and have a hefty budget, you can rely solely on digital marketing, but if you’re a small business and trying to spread the word or to make the sale, it’s better to go for converged digital marketing strategy. To know more at : http://goo.gl/TKB43z

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Digital Marketing Pros and Cons

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  1. DIGITAL MARKETING PROS AND CONS - WHITEROBO -

  2. Introduction • Digital Marketing in a new light. • There are three types of digital marketing and they are commonly called as converged media • - Owned digital marketing • - Earned digital marketing • - Paid digital marketing 2

  3. Digital Marketing has less potential convertibility according to many digital marketers, is it the reality? Lets analyze digital marketing and will find out its advantages and disadvantages. 3

  4. 1 - Advantages Of Digital Marketing • If you’re one of those who believe that digital marketing doesn’t work, look at the following advantages • - Highly targeted ads • - Tracking ROI would be easier • - Top placement 4

  5. 1.1 - Highly Targeted Ads - Digital marketing only shows relevant ads to people. - Unlike traditional advertising, it doesn’t throw generalized ads on public. image 5

  6. 1.2 - Tracking ROI Would Be Easier -You can keep track of how much you are spending as you will only pay for the ads that are clicked. -You will also be able to find out how much return on investment (ROI) you have got. - Return of investment can be calculated as follows ROI = Total Return/Investment*100 6

  7. 1.3 - Top Placement • In digital marketing, you would be able to appear ahead of your competition. • - You would reach your relevant audience better when you pay more. • Your success rate depends on the placement of ads. • - If your ads are on the top, then your conversion rate will increase as consumers click more on the top. 7

  8. 2. Disadvantages Of Digital Marketing • There are some demerits also. Lets look at the following disadvantages • - Digital marketing is expensive • - Avoidance of general audience 8

  9. 2.1 - Digital Marketing Is Expensive - You need to pay more to place your ad on top of the page. - Thus only giant companies can invest on digital marketing. - Small businesses look for ways to integrate owned, earned and paid digital marketing 9

  10. 2.2 - Avoidance Of General Audience - General audience ignores paid ads - Many people tune off ads as they don’t like it appearing when they search for stuffs. - Its not a good news for people who rely solely on paid ads. 10

  11. So what would be the solution? Should we go for paid media? 11

  12. Conclusion (our idea) :- “… The best solution depends on the type of firm you are and the budget you have. If you’re a big company with hefty budget, you can rely on digital marketing. if you’re a small business trying to spread the word, it’s better to go for converged digital marketing strategy …” 12

  13. Digital Marketingworks only when you associate with a marketing firm who can walk the talk for you Contact Us Website: WHITEROBO.COM +91 9176555755 enquiry@whiterobo.com 13

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