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10 Things Every Small Business Website Needs

10 Things Every Small Business Website Needs. 1. A clear description of who you are. Someone who stumbles onto the website shouldn’t have to investigate to figure out what service or product the site is offering. Clearly state the name and sum up the product or services right on the homepage.

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10 Things Every Small Business Website Needs

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  1. 10 Things Every Small Business Website Needs

  2. 1 A clear description of who you are Someone who stumbles onto the website shouldn’t have to investigate to figure out what service or product the site is offering. Clearly state the name and sum up the product or services right on the homepage

  3. http://thegeekdesigner.com/

  4. 2 A simple, sensible web address The domain name is like your brand. It should be easy for a user to type it into a web browser. Avoid dashes and numbers to avoid confusion. Do: www.blackfrogfive.com Do not: www.black-frog-5.be

  5. 3 An easy navigated site map Clear links to the most important pages, and a site map, are crucial for guiding visitors to the information they’re looking for. Clearly state the name and sum up the product or services right on the homepage

  6. https://www.apple.com/sitemap/

  7. 4 Easy to find contact information Don’t lose a customer just because it was difficult for them to get in touch! Provide several ways for the user to contact – Phone, email, a contact form, Google maps Place contact links in a few places – Homepage, footer, navigation

  8. 5 Customer testimonials Honest words from others help make the products or services more tangible. People love to hear stories from real people Customers can find out extra information not detailed on the website

  9. 6 An obvious call to action Tell online visitors literally what you want them to do with clear tones of command Make it clear and concise

  10. 7 Know the basics of SEO Search Engine Optimization People need to be able to find the site in a Google search

  11. 8 Fresh, quality content For many businesses, the website is the first impression on a customer. Give them what they are looking for, and even a reason to come back. Content must be original, well written and valuable. Is a blog appropriate?

  12. 9 A secure hosting platform Being hacked will cost money and customers.

  13. 0 1 A design & style that’s friendly to online readers Visitors often can through a web page to sample the content first when they open a new web page. If they feel like they are on the right page, they’ll slow down to read the full story. Organise content with scanning in mind.

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