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Desktop Publishing Carnegie-Mellon University Spring 2001

Desktop Publishing Carnegie-Mellon University Spring 2001. Dave Watterson Art Director, GATF wttrsn@aol.com dwatterson@gatf.org. Typography. Fonts, Faces and Families Basic Type Fonts Describing Type Producing Type. Typography. Screen Tints Reverses and Overprints Illustrations.

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Desktop Publishing Carnegie-Mellon University Spring 2001

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  1. Desktop PublishingCarnegie-Mellon UniversitySpring 2001 • Dave WattersonArt Director, GATF • wttrsn@aol.com • dwatterson@gatf.org

  2. Typography • Fonts, Faces and Families • Basic Type Fonts • Describing Type • Producing Type

  3. Typography • Screen Tints • Reverses and Overprints • Illustrations

  4. A Font • A type font is a complete assortment of uppercase and lower case characters, numerals, punctuation and other symbols of one typeface.

  5. No, It’s not ! ! !

  6. A Font • A type font is a specific typeface (Times Roman) at a specific size (12 pt.), weight (Book), and style (Italic)

  7. A Typeface • A type font is a complete assortment of uppercase and lower case characters, numerals, punctuation and other symbols of one typeface.

  8. Type Families • Typefaces are grouped into families with similar letterforms and a unique name. The “parent” is the letterform in “book” or sometimes “light” with derivations of bold, condensed or italic.

  9. Assigned Styles • Applications allow you to specify “bold”, “italic”, “outline”, “shadow” • Use the long naming convention to assure proper output

  10. Describing Type • Points • Picas • Inches

  11. Points • Points describe the height of characters (type size). Type is measured using Upper case letters. One point is 1/2 a pica and .013875 inch.

  12. Picas • Picas describe the width of columns, alleys, and gutters. Picas as a form of measurement are being used less and less. One pica = .166 inch

  13. Inches • Inches are used most commonly to describe column height.

  14. Display and Text • Display type is commonly referring to any type appearing above 14 point. Text type is any type smaller that 14 pt.

  15. Producing Type • This is better left to a lab exercise!!!

  16. Contacting me • I don’t have an office on campus and do really work all day! • Please e-mail me and I will set up a meeting time as quickly as possible

  17. Thanks for your attention! Now let’s head over to the lab(CFA Room 318)

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