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CFC Management and Marketing in a Military Organization

CFC Management and Marketing in a Military Organization. Briefers St Petersburg. Ms. Betsy McKelvey PCFO for the Coffee-Franklin County (Tennessee) CFC Mr. Terry Smith Chair, LFCC, Central Savannah River Area (Georgia/South Carolina) CFC. Briefers Albuquerque. Ms. Betsy McKelvey

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CFC Management and Marketing in a Military Organization

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  1. CFC Management and Marketing in a Military Organization

  2. Briefers St Petersburg • Ms. Betsy McKelvey • PCFO for the Coffee-Franklin County • (Tennessee) CFC • Mr. Terry Smith • Chair, LFCC, Central Savannah River • Area (Georgia/South Carolina) CFC

  3. Briefers Albuquerque • Ms. Betsy McKelvey • PCFO for the Coffee-Franklin County • (Tennessee) CFC • Mr. Steve Kelly • Director, Voluntary Campaign • Management Office, DoD

  4. Agenda • Campaign Organization • Strategic Goals • Publicity & Communication • Campaign Events • Incentives • Leadership • Issues

  5. Campaign Organization • PCFO Role • LFCC Role • Federal Executive Association Role • Project Officers & Keyworkers • Project “cells” or “tiger teams” • Loaned Executives • Local regulations

  6. Strategic Goals • Value of Goal-Setting • High Aim, Stretch • Buy-In & Motivation • Assessment of Results • Computing Goals • Goals for all units

  7. Strategic Goals • Examples • Increase contributions, participation • Increase recognition of contributors • Increase number of “Leadership Givers” • Stimulate campaign worker enthusiasm • Increase understanding of CFC • Give visibility to CFC in local community • Increase awareness of CFC as year-round effort • Promote voluntarism

  8. Publicity & Communication • Media • On site: Post Newspaper • E-Mail Network • Webpage • Off site: TV at kickoff • Radio Public Service Announcements • Ensure constant visibility – “Brand recognition” • Feedback • Commanders’ Staff Calls • Mid-Point Review – Commanding Officer Memos

  9. Campaign Events • Pre-Campaign Events • Voluntarism events – “Day of Caring” • Theme & Poster Contests • Kick-Off Events • Inter-Agency • Senior Leader Breakfast • Charity tours & presentations

  10. Campaign Events (continued) • Mid-Campaign Events • Staff Meeting Reminders • “Early Bird” Recognition • End-of Campaign/Post-Campaign Events • Victory Celebration • Awards Luncheon • “Check” presentations • FEA Employee Recognition • After-Action Reviews

  11. Incentives • For Project Officers & Keyworkers • For Contributors • For Leadership Givers • For Military Units & Organizations • For CFC Leadership (LFCC & PCFO)

  12. Leadership • Identify key leaders • Define roles • Start early • Include labor • Meet/brief leaders • Start at top • Follow-up • Emphasize leadership opportunity • Foster friendly competition • Recognize achievements

  13. Issues • Solicitation of Deployed Troops • Prohibited Campaign Practices • Payroll Deductions & Part-Time Soldiers • Security of SSNs • Resource Guide & Pledge Card on Website • Training

  14. Questions? Comments?

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