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Diri Park Parking Guidance System

Diri Park Parking Guidance System. Milestone Presentation. Red Team — CS 410 Spring 2009 April 9, 2009. Who We Are. Outline. Parking Problem Characteristics Solution Proposal Technical Features Phase Breakdown Business Model Risks and Mitigation Evaluation Plan Appendices.

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Diri Park Parking Guidance System

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  1. DiriParkParking Guidance System Milestone Presentation Red Team — CS 410 Spring 2009 April 9, 2009

  2. Who We Are DiriPark — Milestone Presentation

  3. Outline • Parking Problem Characteristics • Solution Proposal • Technical Features • Phase Breakdown • Business Model • Risks and Mitigation • Evaluation Plan • Appendices DiriPark — Milestone Presentation

  4. Available parking spaces are difficult to locatein a parking garage DiriPark — Milestone Presentation

  5. According to the US Department of Transportation • Drivers slow down, circle around • Creates congestion, wastes time • Results in frustration, loss of revenue Source: [1] US Department of Transportation DiriPark — Milestone Presentation

  6. DiriPark — Milestone Presentation

  7. Problem Effects Facility operators and local businesses lose • $3 to $5 per vehicle on hourly rates • $10 per day • $150 per shopper Source: [2] Reuters DiriPark — Milestone Presentation

  8. Affected Enterprises • Airports • Dining • Hospitals • Sport stadiums Highly trafficked parking facilities • High congestion • Time-constrained settings • Convention centers • Entertainment venues • Retail • Universities DiriPark — Milestone Presentation

  9. U.S. Parking Establishments Grand Total: 15,280 facilities Source: [3] IBISWorld DiriPark — Milestone Presentation

  10. Our Goal Provide a space availability system that is: • Flexible • Intuitive • Real-time DiriPark — Milestone Presentation

  11. Solution Technical Objectives • Establish a sensor array that collects real-time information about space availability • Calculate ideal zones for parking based on sensor input and optional historical data • Convey zone recommendations to patrons via display devices DiriPark — Milestone Presentation

  12. DiriParkParking Guidance System Locate Predict Display DiriPark — Milestone Presentation

  13. Solution Characteristics • Patron enters garage • System locates empty spaces • System predicts short-term availability • System displays top choices on screen • Patron is directed to spot and parks DiriPark — Milestone Presentation

  14. DiriPark — Milestone Presentation

  15. DiriPark DiriPark — Milestone Presentation

  16. DiriPark — Milestone Presentation

  17. Prototype Design DiriPark — Milestone Presentation

  18. Benefits For Customer • Increased business • Enhanced marketability • Less garage congestion • Reduced illegal parking For End User • Faster parking • Less frustration • Expectations satisfied DiriPark — Milestone Presentation

  19. Drawbacks • Patron unfamiliarity • Periodic maintenance DiriPark — Milestone Presentation

  20. Objectives Outside of Scope • No enforcement of recommendations • No reservations • No remote access DiriPark — Milestone Presentation

  21. Phase 0CS 410 DiriPark — Milestone Presentation

  22. Phase 0Milestones • Conception • Determine Team Members • Define Project • Conduct Project Research • Determine Solution • Requirements Analysis • Conceptualize Project Solution • Presentations DiriPark — Milestone Presentation

  23. Phase 0Presentations • Feasibility Presentation • Market Analysis • Financial • Hardware Capability Research • Algorithm Design • Risk Mitigation • Milestone Presentation • Documentation • Final Presentation • Create SBIR DiriPark — Milestone Presentation

  24. Phase 0 – Staffing Red Team Experts Kevin Gallagher Parking Department City of Hampton James Long Parking Services Old Dominion University DiriPark — Milestone Presentation

  25. Phase 0Communication • Online Discussion Board • Weekly Team Meetings • Email DiriPark — Milestone Presentation

  26. Phase 0Resources and Costs Resources • CS Server • Rapid prototyping • Mockups • Simulated data Costs • N/A DiriPark — Milestone Presentation

  27. Phase 1CS 411 DiriPark — Milestone Presentation

  28. Phase 1Milestones • Prototype Development • Product WBS • Prototype Product Specification • Prototype Test Plan/Procedures • Prototype Demonstration • Prototype Presentation 1 • Final Prototype Demonstration • Documentation • Website DiriPark — Milestone Presentation

  29. Phase 1Prototype Design • Hardware • Server • Sensors • Vehicle Counter • Display Method • Software • Database • Algorithm DiriPark — Milestone Presentation

  30. Phase 1 – Staffing Red Team Experts Kevin Gallagher Parking Department City of Hampton Irwin Levinstein Database Consultant Old Dominion University James Long Parking Services Old Dominion University Hussein Abdel-Wahab Systems Programming Expert Old Dominion University DiriPark — Milestone Presentation

  31. Phase 1Resources and Costs Resources • Database license • Custom developed software • Purchased sensor hardware • CS Server • Test harness Costs • Employee wage $15 / hour DiriPark — Milestone Presentation

  32. Phase 2Critical Design DiriPark — Milestone Presentation

  33. Phase 2Milestones • Hardware • Server • Sensors • Vehicle Counter • Display Method • Software • Database • Algorithm DiriPark — Milestone Presentation

  34. Phase 2 – Staffing Red Team Experts Kevin Gallagher Parking Department City of Hampton Irwin Levinstein Database Consultant Old Dominion University James Long Parking Services Old Dominion University Hussein Abdel-Wahab Systems Programming Expert Old Dominion University DiriPark — Milestone Presentation

  35. Phase 2Resources and Costs Resources • TBD Costs • Software Developer $75,000 • Project Lead $100,000 • Web Developer $60,000 • Financial Specialist $62,000 • Marketing Specialist $62,000 • System Administrator $75,000 DiriPark — Milestone Presentation

  36. Phase 3Production Out-years DiriPark — Milestone Presentation

  37. Phase 3Production Out-years • Finalize First Sale • Collect Customer Feedback • Continue Targeted Marketing • Provide Product Support DiriPark — Milestone Presentation

  38. Phase 3 – Staffing DiriPark — Milestone Presentation

  39. Phase 3Resources and Costs Resources • TBD Costs • System Administrator $75,000 • Software Developer $75,000 • Financial Specialist $62,000 • Customer Service Rep $42,000 • Project Lead $100,000 DiriPark — Milestone Presentation

  40. Price Pointfor garage of 500 spaces DiriPark — Milestone Presentation

  41. Installed On-site • Hardware • Application Server • Display Boards • Network Infrastructure • Switching Equipment • Wireless Access Points • Sensor Array • Vehicle Counter Software • Database • System Software DiriPark — Milestone Presentation

  42. Business model • On-site installation • Multiple support packages • Tailored to customers needs DiriPark — Milestone Presentation

  43. Funding Plan • Phase 1 • SBIR Funding Agency • National Science Foundation • $100,000 • Phase 2 • SBIR Funding Agency • $750,000 • Phase 3 • Small Business Loan • Investors DiriPark — Milestone Presentation

  44. Technical Risks T1. Inaccurate predictive analysis T2. Inefficient display of data Marketing Risks M1. Lack of customer interest M2. Not realizing project benefits M3. Poor target branding DiriPark — Milestone Presentation

  45. Risk Mitigation T1. Inaccurate predictive analysis T2. Inefficient display of data M1. Lack of customer interest M2. Not realizing project benefits M3. Poor target branding • Selective marketing (M1, M3) • Prototyping trials (T1, T2) • Historical data for predictive analysis (T1) • Intuitive display (T2) DiriPark — Milestone Presentation

  46. Evaluation Plan • Phase 1 • Prototype design • Working prototype • Initial customer demonstration • Phase 3 • First sale completed • Product released • Marketing plan developed • Successful marketing • New contracts acquired Phase 0 • Idea developed • Project website developed Phase 2 • Product design • Software module development • Software module testing • Integration testing • Finished product DiriPark — Milestone Presentation

  47. References DiriPark — Milestone Presentation

  48. Who We Are DiriPark — Milestone Presentation

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