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H I – t e c h m a r k e t r e s e a r c h

H I – t e c h m a r k e t r e s e a r c h. About us. SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals We are members of the associations BIG and AIMRI. Main activities :. Market research. Media research.

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H I – t e c h m a r k e t r e s e a r c h

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  1. H I – t e c h m a r k e t r e s e a r c h

  2. About us SOCIS was founded in April 1997 Since 2002 SOCIS is a member of ESOMAR, the world association of research professionals We are members of the associations BIG and AIMRI

  3. Main activities: • Market research • Media research • Sociological research Fieldwork is controlled by “Socis Basis Fieldwork” Management System Research iscarried out under the ESOMAR Code

  4. Company structure Client-service Dept. Communication with clients Technical Department Data entering Technical support of projects Qualitative Dept. Management of qualitative studies Moderators Quantitative Dept. Management and control of fieldwork CATI Center Telephone interviewing Retail-Audit Dept. Store-checking Mystery-shopping

  5. Our team Julia Panchenko Head of Qualitative Department julia@socismr.com Daria Parfenova Head of Client-Service Department client-service@socismr.com Roman Ogloblin Managing Director info@socismr.com Katya Mochalova Project Manager Natalia Panchenko CATI Manager Maria Kamkina Project Manager Asia Aitova CATI Manager Lyuba Kulikova CATI Manager Alexei Myasoedoff IT Manager Alexei Vinokuroff DP Manager

  6. We offer: 1. Customer research “Socis Russian Omnibus” “Barometer” target group analysis awareness/usage segmentation competitive position

  7. We offer: 2. Brand research • Packaging tests • Price testing • Product testing • Retail trade network research • SOCIS Ad-TEST • SOCIS Price TEST • Hall-TEST • Retail audit

  8. We offer: 3. Advertising and media research • Concept tests • (by introducing a new brand name) SOCIS Ad-Test • Ad effectiveness research • (brand awareness and loyal consumers dynamics, • competitive position) SOCIS Target Scan

  9. We offer: 4. Media research Unique large-scale project “MediaMix Russia” • representation of local markets • up-to-date softwareDataFriend 5.5. • an opportunity to plan campaigns using TV, press • and radio at the same time • making media plans using target group preferences

  10. We offer: 5. Personnel research Mystery shopping Service companies Retail trade networks Restaurants Banks Quality of services

  11. Facilities: Focus-room • large one-way mirror • comfortable client’s room • professional audio equipment • DVD recording • simultaneous translation

  12. Facilities: CATI-Center (60 workstations) • Tracking and monitoring research • Media research • Omnibus research • Measuring ad campaign effectiveness

  13. Among our clients (fieldwork): • MR industry • IPSOS • GFK • COMCON - Research International • A/R/M/I - Millward Brown • ACNielsen • IMCA • Synovate • GIM • GMI • IPK International (Germany) • IRI - Infores (UK) • TNS Infratest (Germany) • Performance Research (USA) • IRB Europe (Belgium) • ICMA (Belgium) • Evalueserve • Produkt + Markt (Germany) • Avantium (Spain) • Plus Four (UK) • Advertising • MediaCom • SPN Ogilvy PR • Head Made • Artvis • Manufacturers / retailers • Pentland Group plc • Home centers

  14. THANK YOU FOR YOUR ATTENTION! Prospect Oktyabrya, 47 150040 Yaroslavl, Russia Tel.+7 / 4852 73 03 66 Fax+7 / 4852 73 03 66 info@socismr.com www.socismr.com

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