BUS 620 Experience Tradition/uophelp.com

1. BUS 620 Experience Tradition/uophelp.com for more course tutorials visit www.uophelp.com

2. BUS 620 Experience Tradition/uophelp.com BUS 620 Entire Course (Ash Course) For more course tutorials visit www.uophelp.com • BUS 620 Week 1 DQ 1 What is Marketing (Ash Course) • BUS 620 Week 1 DQ 2 Marketing Strategies (Ash Course) • BUS 620 Week 1 The Future of the New York Times (Ash Course) • BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course) • BUS 620 Week 2 DQ 2 Customer Needs (Ash Course) • BUS 620 Week 2 Industry Forecasting (Ash Course) • BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash Course) • BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash Course) • BUS 620 Week 3 The Case of the New Apple, Inc. (Ash Course) • BUS 620 Week 4 Ad Compaign - Article Review (Ash Course) • BUS 620 Week 4 DQ 1 The Role of Pricing (Ash Course)

3. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 1 Assignment AmazonFresh (2 Papers) For more course tutorials visit www.uophelp.com • This Tutorial contains 2 Different Papers • AmazonFresh. Read the article: AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination. • Amazon has created three elements with how they are approaching the consumer market: fulfillmentcenters, Amazon Prime, and AmazonFresh. • Analyze how Amazon has captured its consumer’s desire fornot only less expensive prices, but faster delivery, and how it has created programs • that will satisfy these consumer demands. Determine if Amazon will succeed in its quest for same-day delivery, and justify your response.

4. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 1 DQ 1 What is Marketing For more course tutorials visit www.uophelp.com • What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?

5. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 1 DQ 2 Marketing Strategies For more course tutorials visit www.uophelp.com • Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text: • Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

6. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 1 The Future of the New York Times For more course tutorials visit www.uophelp.com • Read the article: The Future of the New York Times, BusinessWeek, January 17, 2005, 64-72 (Also Posted in the Announcement page). • Readership through circulation and news quality are key ingredients to profitability in the newspaper business industry. In a 2-3 page paper, examine what Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging “. Can New York Times, with its journalistic pride compete with the digital media and still deliver the best news? • Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed

7. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 2 DQ 1 Buyer Behavior For more course tutorials visit www.uophelp.com • Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

8. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 2 DQ 2 Customer Needs For more course tutorials visit www.uophelp.com • Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?

9. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 3 DQ 1 Braining Nordstrom For more course tutorials visit www.uophelp.com • Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: • How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition? • Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK? 

10. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 3 DQ 2 Marketing Segmentation For more course tutorials visit www.uophelp.com • Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students. 

11. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 3 The Case of the New Apple, Inc. For more course tutorials visit www.uophelp.com • The Case of the New Apple, Inc. Read the article: • Burrows, P., &Satariano, A. (2012). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/2012-06-07/can-phil-schiller-keep-apple-cool#p2 • Assignment Instructions: • Develop a two- to three-page paper that addresses the following: • Is Apple’s brand in jeopardy following the death of Steve Jobs?

12. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 4 Ad Compaign - Article Review For more course tutorials visit www.uophelp.com • Ad Campaign. Review the article: • Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost. • In a 2-3 page paper, answer the following: • Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.

13. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 4 Assignment Pricing (2 Papers) For more course tutorials visit www.uophelp.com • This Tutorial contains 2 Different Papers • Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. • In a three- to four-page paper (not including the title and reference pages): • · ·Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

14. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 4 DQ 1 The Role of Pricing For more course tutorials visit www.uophelp.com • The Role of Pricing. Review the article: • Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. • Is your own buying behavior influenced by coupons and sales? • Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart? • Will Ron Johnson’s four-year plan be successful over the long-term? Why or why not?

15. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 4 DQ 2 Product Development Process For more course tutorials visit www.uophelp.com • Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products. • Guided Response: What lessons do you draw about the importance of using a concurrent rather than a sequential approach in the product development process? What impact does the effective management of the product life cycle have on the market success of a new product?

16. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 5 Assignment Marketing Challenges in a New Economy (2 Papers) For more course tutorials visit www.uophelp.com • This Tutorial contains 2 Different Papers • Marketing Challenges in a New Economy. Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. • A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their • homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

17. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 5 DQ 1 Marketing Channels For more course tutorials visit www.uophelp.com • Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.

18. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 5 DQ 2 Going Global For more course tutorials visit www.uophelp.com • Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

19. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 5 Marketing in a Global Economy For more course tutorials visit www.uophelp.com • Marketing in a Global Economy. Review the following article: • Faris, S. (2012). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest. • According to the article, Italy poses a “reputational risk” for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck’s faces in addressing that risk. Determine whether there is a strategic advantage to entering the Italian market. How should competitor’s marketing strategies inform and influence Starbuck’s entry into this new market? Should it even enter Italy at all?

20. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam For more course tutorials visit www.uophelp.com • Proctor & Gamble in Vietnam. Review the article: • Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html • Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G's strategy to enter the Vietnamese market?

21. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 6 DQ 2 Creating a Plan For more course tutorials visit www.uophelp.com • Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan? • Guided Response: Provide suggestions to at least one of your classmates on how they may be able to address some of the elements they are struggling with in their plan. In particular, try to focus your feedback on any classmates that are introducing a product in the same, or similar, industry as your own.

22. BUS 620 Experience Tradition/uophelp.com BUS 620 Week 6 Final Paper For more course tutorials visit www.uophelp.com • Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis, you will (2) develop an organizational mission and forecast performance goals. Based upon your objectives, you will (3) create a marketing strategy. Based upon your strategy, you will (a) segment and target potential customers. Based upon your customer targets,

23. BUS 620 Experience Tradition/uophelp.com for more course tutorials visit www.uophelp.com